Interest in 3D TV is Falling, Says UK Retailer

Though 3D movies are still very much a part of our movie-going experience, it seems that attempts to bring this technology to our living rooms may be falling flat. UK retailer John Lewis has told TrustedReviews that customers aren't really interested in 3D TVs the way they used to be.

TrustedReviews cites John Kempner, Vision Buyer at John Lewis, as saying that while there is an interest, it's not the primary purchasing decision anymore, and the noise and consumer interest surrounding the technology is not where it was two or three years ago. Kempner highlights the need to wear glasses as a big reason customers are slow to catch on to 3D viewing in the home.

"The usage of 3D for home viewing is very limited,” Kempner told Trusted Reviews. "As an experience I think people maybe enjoy it at the cinema, but in the home it’s not quite such a wonderful experience because of the requirement to wear glasses."

While Kempner says John Lewis does still sell 'a lot' of 3D TVs, the gist of his statement is that interest in 3D TVs is waning. He also mentioned that the benefits of Smart TVs, which let users browse the web and access other online services, are of real consumer interest.

Of course, with so much progress in the realm of glasses-free 3D, we can't say that 3D TV will never catch on. That said, it seems as though the days of watching 3D content at home with glasses are numbered in terms of both innovation and consumer adoption.

Did you buy a 3D TV? Do you plan to buy one? Let us know in the comments below!

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  • SteelCity1981
    Not to mention watching something in 3D after a while can lead to eye strain and give you a headache. 3D was a fad it was big in the 1950's and then it faded away until the last 5 years when it came back again because of HD and now it's beginning to fade away again.
  • dns7950
    All TVs should be 3D, they just need to make them cheaper. A lot of people would get them if there wasn't such a high premium over a comparable 2D TV. I bought 3D TV in 2011 ($1600 for a 55" Sony NX720) and I definitely don't regret it. 3D is something that makes movies WAY better when done properly, but if done wrong it makes for a rather unpleasant viewing experience. I would say the biggest problems with 3D are the issues some TVs have with crosstalk (not sure if this is still a problem, but my TV has some issues with it. Maybe it's just older or cheaper models), and the fact that a lot of movies are filmed in 2D and then converted to 3D post-production as a gimmick, which makes them look like crap. If you have a good quality TV and the movie is filmed properly (Avatar for example) then there is no comparison, the upgrade to 3D is like the difference between a DVD and a Blu-ray, it adds so much depth.. I don't think the fact that glasses are required is hurting TV sales, you need glasses when you see a 3D movie in a theater and that doesn't hurt ticket sales...
  • spentshells
    I still want one but I'll never pay 800-900 for a 47"