Though 3D movies are still very much a part of our movie-going experience, it seems that attempts to bring this technology to our living rooms may be falling flat. UK retailer John Lewis has told TrustedReviews that customers aren't really interested in 3D TVs the way they used to be.
TrustedReviews cites John Kempner, Vision Buyer at John Lewis, as saying that while there is an interest, it's not the primary purchasing decision anymore, and the noise and consumer interest surrounding the technology is not where it was two or three years ago. Kempner highlights the need to wear glasses as a big reason customers are slow to catch on to 3D viewing in the home.
"The usage of 3D for home viewing is very limited,” Kempner told Trusted Reviews. "As an experience I think people maybe enjoy it at the cinema, but in the home it’s not quite such a wonderful experience because of the requirement to wear glasses."
While Kempner says John Lewis does still sell 'a lot' of 3D TVs, the gist of his statement is that interest in 3D TVs is waning. He also mentioned that the benefits of Smart TVs, which let users browse the web and access other online services, are of real consumer interest.
Of course, with so much progress in the realm of glasses-free 3D, we can't say that 3D TV will never catch on. That said, it seems as though the days of watching 3D content at home with glasses are numbered in terms of both innovation and consumer adoption.
Did you buy a 3D TV? Do you plan to buy one? Let us know in the comments below!