European Carriers Hit Out at Nokia's Lumia Line

It's been a little over a year since Nokia announced plans to adopt Windows Phone, which was a major departure from the company's previous Symbian-only strategy. In the last 12 months, Nokia has launched a fistful of Windows-powered devices under the Lumia brand with offerings that range from the low-end Lumia 710 to the high-end Lumia 900. However, it seems European carriers aren't impressed with Nokia's efforts.


According to Reuters, mobile network operators in Europe have said Nokia's Lumia line isn't enough to stand up against the iPhone or Samsung's Galaxy devices. The news outlet cites four major European telecom providers as saying the Nokia Lumia phones aren't good enough to compete. One unnamed executive revealed: "No one comes into the store and asks for a Windows phone." Ouch. This same exec added that if the same Lumia hardware ran Android, the phones would be easier to sell.

Interestingly, it seems a lack of education is at least partly to blame. While the AT&T is mounting a huge marketing campaign for the Nokia Lumia 900 in the U.S., operators in Europe say Nokia and Microsoft need to put up more money for marketing the line.

"They either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither," one device chief told Reuters.

Another executive conceded that while phones are capable of "tons of cool things," people didn't really seem to know that. Someone else in the European telecoms industry is quoted as saying Nokia might do well to drop the price to 'get the phones out the door.'

When Nokia announced its Microsoft partnership last year it said it was committed to making Windows Phone its primary smartphone OS, so it's unlikely the company will be giving up on Windows Phone anytime soon. Do you think marketing is what the Lumia line is missing? Let us know your thoughts in the comments below!

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  • whyso
    European carrier say Nokia's line of Microsoft phones can't compete with offerings from Apple and Microsoft.

    edit: Samgsung
  • madooo12
    whysoEuropean carrier say Nokia's line of Microsoft phones can't compete with offerings from Apple and Microsoft. edit: Samgsungyou noted it before me, but I'm sure they meant google
  • brett1042002
    I got to play around with a Lumia 900 in the ATT store this past weekend. My first time navigating a Windows phone. Pretty slick and simplistic OS. I was surprised how "smooth" it was when navigating the menus and opening/closing apps. Made my Atrix feel like a clunky turd. Pretty efficient OS for only having a single-core processor and 512MB RAM.

    I've gone from a iPhone to Android so far. I'm getting more and more interested in a Windows phone as time goes on. I could see it being my next upgrade later this year. Maybe by then the App Store will have grown a lot more.
  • hannibal

    He seems to like Nokia 900...
  • beta tester
    Nokia is collapsing.

    Its market share is plunging. Its share price is plunging. Ratings agency Moodys just downgraded it to almost junk. It can't break into the US phone market. And now Europe doesn't like its phones.
  • pneumo
    I don't know, but I have plenty of friends who are walking around with WP7 phones,
    people who previously owned iphones and android phones.
    All of them are happy with there switching.
    Maybe it has something to do with the fact that the lumia line is just out a couple of months,
    at least here in Belgium...
  • I don't trust that Reuters article. All the sources were unnamed.
  • Mathos
    Yeah same here... My upgrade on verizon is up right now. Been waiting to see what kind of Windows phone they will pick up. As of right now I'm looking at the Razr Maxx, but, if they come up with a windows phone equal to it, I'd probably be all over it.
  • freggo
    The misleading headline giving the impression that the problem is with the Nokia hardware when the article then reveals it seems to be Microsoft's -me too- operating system.

    Is Tom's getting advertising $$ from Microsoft they don't wish to risk or is it just sloppy writing ?

  • __-_-_-__
    ancient news. Lumias have been available in european countries for more then 2 months ago