Overloaded Cell Network Interferes with Olympic Coverage

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Jane McEntegart
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.

  • CTPAHHIK
    O2 is the most oversubscribed network in London. On top of that, O2 has least 3G coverage and slowest 3G network. It's not surprising that there is an outage.
    Have to give O2 credit for not crashing as they did few weeks ago.
    Reply
  • teh_chem
    Sounds like the IOC is going "communications crazy" on Olympics attendees. Also sounds like they didn't plan accordingly. Given all of the hooplah over observer-related tweeting, youtubing, etc., I'd use my device extra just out of spite. Not that it would really matter.
    Reply
  • Not allowed to share videos and pictures, eh? Goodluck controlling that, you asshats.

    Did anyone rerally think that people would obey that edict? Seriously . . . it's the Olympics. People take pictures to save memories and SHARE them. Especially of momentous occasions, like, say, one of the world's longest running global traditions. Yeah. It's kind of a big deal.
    Reply
  • icemunk
    Maybe if the telecom's would invest more of their profits into the network, instead of paying it out to greedy shareholders.
    Reply
  • DSpider
    Radiation level over 9000!

    No, seriously. Multiply 2 W/kg (maximum SAR level allowed by the European Union) per attending person (times 2.1 million people, that is).

    http://www.washingtonpost.com/sports/despite-empty-seats-london-olympics-attendance-tops-21-million-in-first-3-full-days/2012/07/31/gJQArsAWMX_story.html
    http://en.wikipedia.org/wiki/Specific_absorption_rate
    Reply
  • zhihao50
    your math is not quite right. Apart from SAR shouldn't be used that way, you are using max allowed not average and also the 2.1million is over 3 day period so actually there is a lot less at any given time.

    you can simply the calculation down even more by assuming most phones are apple iphone which emites 1.1w/kg.
    Reply
  • eddieroolz
    Its a shame, you'd think network operators would prepare for this.
    Reply
  • JohnnyLucky
    Hmmm.....This is interesting. There is a special event at a location. It is an event that will not be repeated at that location for many many years. Do you think that O2 might have thought it was not worth beefing up the communications network for a single event that probably will never be repeated at that location?
    Reply
  • NightbladeXX
    Cell Provider Execs to Cell Provider Engineers: "We need to increase our coverage and operational capacity for the upcoming Olympics!"

    Cell Provider Engineers: "Sure we can increase the infrastructure to handle the increased traffic of the 2 million people its just going to cost XX Millions of Pounds!

    Execs: "Well what does a few extra pounds get me?"

    Engineers: "Well we can optimize the software for a few extra pounds."

    Execs: "Great! Make it happen!"

    Engineers: "Roger Wilco!"

    Execs to Marketing: "Tell the media we've increased the infrastructure to handle the increased cell use during the Olympics!"

    Marketing: "It will be in every paper, TV news, and all over our website!"

    Execs to Accounting: "Give me an outlandish bonus for our outstanding coverage of the Olympics!"

    Accounting to Execs: "But! But ... The Olympics haven't even started yet!"

    Execs: "Make it happen!"

    Accounting: "Of course my master."

    Execs to Marketing: "Prepare to boast about how well we did during the Olympics, and find a scape goat in case something goes wrong ... preferably some mid-level management type who is close to retirement!"
    Reply
  • Just another reason Romney was right saying what he did. Maybe London wasn't ready after all.
    Reply