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Source: Jobs Focusing Completely on New Tablet

The Wall Street Journal today carries a report that cites people close to the situation as saying Apple CEO Steve Jobs has been focusing nearly all of his attention on a new tablet since he returned to work at Apple in June.

Though the WSJ sources refused to give details about specs or even a release date, one person claimed that all staff members working on the device were under a lot of pressure from Jobs, especially when it came to advertising and marketing. Another source said Jobs' involvement was making some employees uneasy, as they'd all gotten quite used to the freedoms they had when he was on six months leave.

The WSJ goes on to say that Mr Jobs said in an email, "much of your information is incorrect" but declined to provide specifics, and an Apple spokesperson refused to comment.

This isn't the first report we've heard that puts Steve Jobs at the helm of the ship in regards to the Apple tablet project. Late in July, Apple Insider quoted reliable sources who said the tablet had been in development for four years. AI's sources claimed the project was the brainchild of founder and CEO Steve Jobs and as a result, everything had to be perfect. Today's WSJ report similarly claims that Steve Jobs has killed the tablet project twice.

Read the full story here.

  • SneakySnake
    This is a new rumor
    Reply
  • The_Blood_Raven
    Does anyone really care? An Apple UMPC won't do well considering the price and the fact that Windows 7 is damn near perfect for one and is a full OS, not a revamped iPhone OS. Moving on...
    Reply
  • falchard
    A new Tablet that doesn't use a crappy IGP would be quite the breakthrough.
    Reply
  • Yoder54
    The_Blood_RavenDoes anyone really care?
    I bet you Microsoft cares. Snow Leopard comes out Friday, and Apple is expected to ship 5 million for the remainder of the quarter...that is over $100,000,000 in profits from selling a $29 OS. How will MS answer? Will Win7 be enough? We shall see.
    Reply
  • eddieroolz
    iGrenade, now in 6 inches form factor! For that extra killing power you just can't get with the iGrenade 3.5inch!
    Reply
  • frozenlead
    Yoder54...that is over $100,000,000 in profits from selling a $29 OS.
    Incorrect. That's over $100,000,000 revenue. Apple has costs, too, you know.
    Reply
  • tipoo
    The sad thing is many (if not the majority) of people are going to think that Apple was the first with such a device.
    Reply
  • gekko668
    Steve jobs will leave the tablet to his engineers while he sits on his desk contemplating on how much he should milks the consumers with apple tax.
    Reply
  • petitero666
    The_Blood_RavenDoes anyone really care? An Apple UMPC won't do well considering the price and the fact that Windows 7 is damn near perfect for one and is a full OS, not a revamped iPhone OS. Moving on...
    The thing is, it has to be OSX in full, not the iPhone version.

    Not an Apple fan, but will like the concept of the tablet for sure.
    Reply
  • grieve
    Yoder54I bet you Microsoft cares. Snow Leopard comes out Friday, and Apple is expected to ship 5 million for the remainder of the quarter...that is over $100,000,000 in profits from selling a $29 OS. How will MS answer? Will Win7 be enough? We shall see.While I agree with you somewhat... Microsoft's 90% world OS share isn't going to crumble from Snow Leopard. I fully anticipate Win 7 being the OS of choice... as usual.
    Reply