Intel Praises iPad; Makes Atom Secret 4G Weapon

The iPad, like it or not, has executed better than any other tablet offered to the market. Intel CEO Paul Otellini heaped praised on the Apple tablet early on during the investor call following announcement of the chipmaker's positive financial results.

"I know that the big question on everyone’s mind is how Intel will respond to new computing categories where Intel currently has little presence, specifically tablets," said Otellini. "Let me take a minute and give you my perspective on this. We think tablets are exciting and we fully welcome their arrival. Apple has done a wonderful job reinventing the category. We believe that like netbooks, tablets will expand the term for computing overall with a new form factor and new uses that bring computing to even more aspects of our lives.

"Will they impact PC sales? Sure. At the margin, they probably will. Consumers will have a limited amount of discretionary income and some will choose to purchase a tablet instead of upgrading at existing PC or purchasing a netbook in any given period."

So the CEO of Intel realizes that Apple's winning the market when it comes to tablets, but Intel is ready to fight hard.

"At Intel, we are going to utilize all of the assets that are disposal to win this segment; the world’s best silicon process technology, the best compute architecture, and our global scale," Otellini continued. "We are deeply engaged with a number of partners to bring to market innovative tablet solutions. Our design win momentum is very strong, and in the coming months and quarters, you will see Intel solutions that run on Windows, Android and MeeGo operating systems across a variety of form factors and price points. We fully expect to participate broadly and profitably in this category, and that in the end, the tablet category will be additive to our bottom line and not take away from it."

One technology that Intel hopes to lead it into winning the tablet space is the Oak Trail Atom platform. We're all familiar with the low-power computing aspect of the Atom in netbooks, but now Intel is retooling the little CPU to include 3G and 4G wireless chips as part of the SoC. The integration of processor and baseband technologies should make the Oak Trail Atom a rather compelling solution for tablets and even smartphones.

Source: Cnet

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • nxym
    Intel.........please die
  • back_by_demand
    Intel is a bit slow, same as Microsoft is.
    But once those big wheels start rolling they are a 800 ton gorilla you can't mess with.
    Apple can have the first year of the new tablet era, but this is a marathon - not a sprint.
  • sudeshc
    i think if tablets can do things which netbooks can do, then everyone prefer tablets as they would be more fun than netbooks.
    Manufacturers should try to bring a bit more computing power to tablets and try to bring them onpar with netbooks.
  • r3t4rd
    So what is Otenilli praising - Apple's mediocre hardware and blown up iPod or is it Apple's marketing? If its marketing yes, Apple gets praises from me as well...regardless how much I dispise them.

    Innovation and Apple...nope. Apple does not innovate they aggregate what others innovate with marketing brilliance. Gota love the Marketing Elephant that is Apple - that is all that Apple is really.
  • THEfog101
    nxymIntel.........please die
    In soviet Russia, Intel thinks the same about you!
    It's about time to give Qualcomm a good kick. Their technology is years behind due to lack of competition.
  • lejay
    nxymIntel.........please dieThat's constructive. Grow up, please.
    Intel just had their best quarter ever. They're doing pretty good.
  • back_by_demand
    CTPAHHIKIt's about time to give Qualcomm a good kick. Their technology is years behind due to lack of competition.It's not harmed their uptake in the smartphone market though
  • dallaswits
    Seems like AMD needs to get off their duff as well.

    Problem is that Intel doesn't get the "low power" thing as well as these ARM chip manufacturers. Nor is their RISC "in-line" architecture as good as their PC processors. They are currently outclassed and outnumbered in the processor niche they are aiming Atom at....
  • nforce4max
    what some think of as a 800 ton gorilla I think of as a 40,000 ton diseased hog. To greedy for free market competition!!!