Today we know that the “Core” family for the performance segment goes mainly from Core 2 Duo to Core 2 Quad all the way to the top with Core i7. But with Core 2 on the way out to be replaced by new CPUs later this year, Intel needs to sort out its naming and branding conventions to that consumers will be able to figure out what they’re buying.
Intel corporate communications manager Bill Calder wrote in a blog post, “Today the Intel Core brand has a mind boggling array of derivatives (such as Core2 Duo and Core 2 Quad, etc). Over time those will go away and in its place will be a simplified family of Core processors spanning multiple levels: Intel Core i3 processor, Intel Core i5 processor, and Intel Core i7 processors.”
“Core i3 and Core i5 are new modifiers and join the previously announced Intel Core i7 to round out the family structure. It is important to note that these are not brands but modifiers to the Intel Core brand that signal different features and benefits,” Calder added.
The new Core line will be naturally be position from bottom to top Core i3, Core i5 and Core i7. The odd-numbers convention makes sense with the possibility that some consumers may confused Core 2 Duo and Quad with 2 and 4.
The desktop processors codenamed Lynnfield, which are due this fall, will marketed as both Core i5 or Core i7, depending upon the feature set and capability. Interestingly, all Clarksfield mobile chips will have the Core i7 name.
The lower-cost line will remain mostly unchanged with the Celeron being the entry point, the Pentium for basic computing and the Atom doing what it’s been doing to the netbook and MID segment.
“For PC purchasing, think in terms of good-better-best with Celeron being good, Pentium better, and the Intel Core family representing the best we have to offer,” said Calder. “This will be an evolutionary process taking place over time, and we acknowledge that multiple brands will be in the market next year including older ones, as we make the transition. But overall this is a good thing, designed to make it easier and more rational over the long run.”
