Intel says shifting focus of Itanium to higher-end

An effort by Intel to sell its Itanium 2 chip into high-volume, lower-end computer servers has not worked, the president of the world's largest chip maker said in an interview published on Thursday.

Itanium, which was jointly developed by Intel and Hewlett-Packard, has not yet found a large following in a server market crowded with competition from chips made by IBM, Sun, and AMD.