How to Opt Out of Apple's Targeted iAds

Earlier today we reported that Apple's new privacy policy states that it can collect your location data (albeit anonymously) through the GPS and cell towers.

While this is surely going to raise large privacy outrage, the same sort of thing is going for Android users too. It seems that in order to use one of today's best smartphones, you're just going to have to give a little to big brother.

There is still a little bit of control left, however, as Apple is allowing users of iOS 4 devices to opt-out of targeted iAds.

According to iLounge, Apple notes:

"If you do not want to receive ads with this level of relevance on your mobile device, you can opt out by accessing the following link on your device: If you opt out, you will continue to receive the same number of mobile ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the contrent on a web page or in an application or based on other non-personal information. This opt-out applies only to Apple advertising services and does not affect interest-based advertising from other advertising networks."

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • Spanky Deluxe
    To be honest, if I have to see adverts, I'd rather they be targeted adverts pertaining to my interests.
  • vectorm12
    Still no word on how the adds will be transfered to your cell or at what amount. I predict you'll have to reserv a few hundred MBs per month for ads alone at some point in the near future.
  • babachoo
    In before they have an app that removes all ads completely.
  • nonxcarbonx
    They make it sound like getting less relevant adds is such as sad thing, as if I pay any attention whatsoever to the pandora ads when I have the screen turned off as I listen to music.
  • So in the end it boils down that apple (and google too for that matter) want to sell you a mobile TV filled with adds. At the expense of their customers who not only pay premium for the devices but also for the soon excessive storage requirments; the extra bandwith-polution (already unlimited plans are dumbed by telcos for more costly plans in the long run) and the costly delivery system itself (3G/4G).
    It seems I'm gonna stick to Windows Mobile 6.1 for much longer then I anticipated. In fact with this in mind a WM 6.5 equipped HTC HD2 doesn't seem too bad after all (if only Vito Audio Notes touch incall-recording fully worked).

    Funny thing is that this is the same company that mocked with "Big Brother" in 1984.
  • theuerkorn
    Advertisement is the heralded Golden Cow for consumerism. Too bad it's also forced onto the user and often completely useless (ignored anyway). As someone said before, I hope the ads don't count against your data quota or else it would be terrible for the 200 MByte plan.
  • casperstouch
    Just wait until use your gps to get your speed then report that information to your local police. Happy Ticketing.
  • cantstanzya
    So the decision comes down to whether I want to click a link to talk to 'Jennifer', the girl in the town next to mine, or 'Michele', just some random hot girl
  • r0x0r
    Using new technology to annoy the hell out of your customers.

    So much for progress

    P.S. Cheap phones = win
  • TunaSoda
    I opted out of Apple...