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Sony's $100 MP3 Player is Sold Inside a Bottle of Water

Sony's NWZ-W270 MP3 player is waterproof. In fact, Sony is so confident in this feature that it's selling the device in water. The device originally launched at CES 2013, but Sony had another water-resistant device at the show, and it kind of stole the limelight. A year later, the NWZ-W270 is getting its time in the sun thanks to a new marketing campaign out of New Zealand.

ReadWriteWeb reports that Sony has teamed up with a marketing company in Auckland called DraftFCB. This company has come up with something a little catchier than NWZ-W270, renaming the device 'The Bottled Walkman' and is now selling it in vending machines at gyms and in other public places. The device can be worn outside in the rain, while working up a sweat with free weights or even while swimming. It's the follow on to Sony's NWZ-W262 Walkman and boasts 4 GB of integrated memory. Not enough for your entire music collection but enough for you to throw on a couple of albums for today's workout. It also features handy drag-and-drop music transfers and has a quick charge function that will give you 60 minutes of playback after just three minutes on charge.

Check the video below. You can pick one up via Sony for just under a hundred bucks.

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  • Murissokah
    Interesting concept, laughable storage.
    Reply
  • Blazer1985
    And I thought Evian was overpriced... :-D
    Reply
  • Damon Palovaara
    Sony is always being innovative
    Reply
  • g-unit1111
    So I could listen to music while I'm in the pool? Interesting concept I'll give it that.
    Reply
  • CaptainTom
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
    Reply
  • g-unit1111
    12665026 said:
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol

    You don't know a lot of metal fans do you? We are generally the ones that tend to buy the whole album. And most of us have rather large collections. :lol:
    Reply
  • Murissokah
    4GB is not enough for your entire collection?! Do people really have over 800 songs they regularly listen to?Either way 4GB is enough for FAR more than a "Few" albums lol
    It has been a long time since I had to actually choose what I'd take with me. I have all my library on my cellphone. A 32GB version costing twice would actually make sense to me.
    Reply
  • Nice. They pollute the water you're about to drink with electronics lol.
    Reply
  • gm0n3y
    @CaptainTom,I personally own over 400 CDs (and I haven't bought one in probably 10 years). If you include all of my digital collection, there is probably close to a TB (in ~160kb MP3s). Lately I've been using Grooveshark though.As for the product, it is a cool marketing concept and being waterproof is great. However, I doubt that these will sound good enough to justify a $100 price tag. For that much I could get a set of Shure SE215s. For swimmers I can understand it, but for anyone else it seems a little overkill. I commute on my bicycle to work every day and frequently have to ride through heavy rain for 30 minutes at a time and I've never hesitated to wear my Klipsch S4s. In fact, over the years owning over a dozen sets of headphones, I've never had any of them get damaged by water.
    Reply
  • sunflier
    I would like to see this blue-tooth enabled so then you could pair it to a phone or tablet etc. This way you could not only listen to locally stored music but can also stream media from other devices.
    Reply