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Blizzard Finally Opens Shop in World of Warcraft

Blizzard announced on Tuesday that a new in-game shop is now open for business in World of Warcraft. Players simply click on the Shop icon on the main menu once they’re logged in as a character. Gamers can then pick out a new friend to add to their collection and use it immediately, have it sent straight to their inventory, or delivered via mail if the inventory is full.

"We want to make sure these cuddly creatures and loyal mounts find a good home, so for a limited time, you’ll be able to purchase select pets and mounts friend for 50 percent off the regular price either through the new in-game interface or via the web-based Shop," reads the company’s latest blog.

Pets now offered in the new in-game store include Alterac Brew Pup, Blossoming Ancient, Cenarion Hatchling, Cinder Kitten, Lil’KT, Lil’ Ragnaros, Lil’ XT, Pandaren Monk and Soul of the Aspects. Mounts include Armored Bloodwing, Celestial Steed, Enchanted Fey Dragon, Heart of the Aspects, Swift Windsteed and Winged Guardian. Some of these are not available at a discount price.

"The benefits of an in-game store are pretty clear," said Community Manager Bashiok said back in July. "We think everyone would appreciate the convenience of being able to make such purchases without having to leave the game, and ultimately that’s our long-term goal for the system, though there’s quite a bit of work involved in retrofitting those existing items into the new system."

All pets and mounts purchased from either store are fully giftable. Blizzard also points out that its holiday sale is still alive and kicking, offering discounts on digital copies of World of Warcraft, World of Warcraft: Mists of Pandaria, StarCraft II: Wings of Liberty, and StarCraft II: Heart of the Swarm. These deals will end on January 1, 2014 at 11:59 a.m. PST. Prices range from $5 for World of Warcraft to $39.99 for StarCraft II: Heart of the Swarm Deluxe Edition.