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Microsoft Sells 4 Million Copies of Windows 8

By - Source: CNET | B 52 comments

Software giant spending up to $1.5 billion to advertise operating system.

Despite consumers said to be unaware of Windows 8's existence, as well as PC suppliers worried over the lack of interest in the operating system, Microsoft has announced that its latest OS has sold over four million copies since its release on Friday.

Microsoft CEO Steve Ballmer announced the figure during the Build conference, which hosts 2,000 developers.

The firm hopes to convince developers to create apps for the new operating system, as well as the Windows Phone 8 mobile operating system. "In a sense, what these launches really do is the kick off the golden age of opportunity for you as developers," Ballmer said. Currently, the Windows store features 120,000 apps, while Apple's iOS and Google's Play store both boast over 700,000 apps.

Ballmer said Twitter is working on a Windows 8 app due to launch "in the months ahead." He added: "It will be the most important in terms of highlighting and showcasing some of these capabilities we're talking about today."

"Windows 8 is the best opportunity for software development today," Ballmer stated. "Hundreds of millions of people are aching to use your apps, just dying to use your application." He continued on to stress that there are 670 million PCs running Windows 7, which all can be upgraded to Windows 8.

"I think we're going to see a lot of growth and vitality and explosion in the PC market," Ballmer stressed. "This is a market in which you can do your best work, your most innovative work.... This is a market in which you can make money."

Microsoft is expected to invest $1.5 billion in advertising alone for Windows 8. It'll also offer free Wi-Fi for popular U.S. states in order to generate a buzz for the operating system and ultimately raise awareness among consumers.

 

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Top Comments
  • 35 Hide
    nokz , October 30, 2012 8:19 PM
    Holy crap. An article by Zak Islam that isn't about Apple?! I think hurricane sandy mixed some papers around on his desk. Wait until he discovers this blunder!
  • 26 Hide
    wannabepro , October 30, 2012 8:19 PM
    Ooh! Look, a non Apple article!
  • 23 Hide
    edogawa , October 30, 2012 8:32 PM
    bak0nIf OEM's are smart they'll start offering Linux options in systems.


    Why, if the average consumer has enough trouble with Windows, do you think Linux will be easier for them, it would be a mess.
Other Comments
  • -9 Hide
    edogawa , October 30, 2012 8:07 PM
    That's not very high, lets assume they sold 4 million OEM copies, that's only four hundred million. Most people bought 40 dollar upgrades I bet, so that's not a huge profit.
  • 20 Hide
    cedric1955 , October 30, 2012 8:12 PM
    edogawaThat's not very high, lets assume they sold 4 million OEM copies, that's only four hundred million. Most people bought 40 dollar upgrades I bet, so that's not a huge profit.


    Microsoft is obviously not trying to get some quick cash, by offering the 40 dollar upgrade they are trying to convince people that they are still a top player and there is still a future for windows. They are just going for the long haul. Plus alot of people aren't aware a new version of windows has even been released, with all the adds this should change and more copies of windows should also be sold.
  • 12 Hide
    zorky9 , October 30, 2012 8:17 PM
    Agree.. it's trying to establish an ecosystem for Windows 8 which will span across PC, Tablets, Xbox and Mobile.
  • 26 Hide
    wannabepro , October 30, 2012 8:19 PM
    Ooh! Look, a non Apple article!
  • 35 Hide
    nokz , October 30, 2012 8:19 PM
    Holy crap. An article by Zak Islam that isn't about Apple?! I think hurricane sandy mixed some papers around on his desk. Wait until he discovers this blunder!
  • 7 Hide
    jhansonxi , October 30, 2012 8:22 PM
    The Win8 app store is similar to the iPad app store in a bad way:
    http://club.myce.com/f189/windows-8-apps-few-things-aware-329886
  • 7 Hide
    Bloob , October 30, 2012 8:22 PM
    edogawaThat's not very high, lets assume they sold 4 million OEM copies, that's only four hundred million. Most people bought 40 dollar upgrades I bet, so that's not a huge profit.

    That's 4 million upgrades, not counting sales to OEMs. They won't make much from those early upgrades, but I bet it is more important for them to get the ball rolling.

    http://microsoft-news.com/microsoft-announces-4-million-windows-8-upgrades/

    jhansonxiThe Win8 app store is similar to the iPad app store in a bad way:http://club.myce.com/f189/windows- [...] are-329886

    It is similar to Google Play in all those ways too.
  • -6 Hide
    bak0n , October 30, 2012 8:27 PM
    If OEM's are smart they'll start offering Linux options in systems.
  • 11 Hide
    ddpruitt , October 30, 2012 8:31 PM
    Let's see comparisons of Win 7, Vista, and XP when they were released. Then we would have something to compare these numbers too.
  • 23 Hide
    edogawa , October 30, 2012 8:32 PM
    bak0nIf OEM's are smart they'll start offering Linux options in systems.


    Why, if the average consumer has enough trouble with Windows, do you think Linux will be easier for them, it would be a mess.
  • 20 Hide
    LukeCWM , October 30, 2012 8:38 PM
    edogawaThat's not very high, lets assume they sold 4 million OEM copies, that's only four hundred million. Most people bought 40 dollar upgrades I bet, so that's not a huge profit.


    So they spend a minimum of three years developing this OS, and you want to judge them on their return on investment by only a few days of sales? Does not compute...
  • 0 Hide
    warezme , October 30, 2012 8:38 PM
    They didn't sell 4 million copies to the public, they forced the sale of 4 million copies on hapless OEM's who had no choice which they then get pushed onto the the helpless public who doesn't have a choice or a clue.
  • 11 Hide
    memadmax , October 30, 2012 8:46 PM
    4 Million suckers were born since friday...
  • 2 Hide
    killerclick , October 30, 2012 8:47 PM
    Is he counting sales of RT devices or OEM copies? If not, why not? If his goal is to convince the developers to make Windows apps, why not use OEM licenses as well? It would be technically true, they're not giving them for free.
  • 10 Hide
    hate machine , October 30, 2012 8:55 PM
    jhansonxiThe Win8 app store is similar to the iPad app store in a bad way:http://club.myce.com/f189/windows- [...] are-329886


    Surpise surprise, you need an account to use an online based software store. Also, they say they may deactivate accounts but to tell you the truth I have had a Live ID for 5 years and after I sold my Xbox 3 years ago, I haven't even touched it. When I picked up the Surface a few days ago i used that same Live ID and everything, including my xbox purchases pulled in. So I really doubt that they deactivate inactive accounts and if they do they are probably accounts with little information on them. Regardless everytime you log into your computer its hitting your Live Account so as long as you use your computer you are considered active.

    Microsoft has been gathering system information forever. This does not seem any different. It looks like they share system information with their developers. Don't see any harm in that.

    Also about the license thing... you mean they are actually enforcing limited license abuse! GASP SO MUCH FREEDOM GONE!

    That whole article smacks of "You sign your life away with their TOS"... and it isn't like you have to use the Windows Store to install programs. Not only can you still install stuff outside of a store but there are huge alternatives like Steam which sell tons of programs and games.
  • -5 Hide
    SteelCity1981 , October 30, 2012 8:59 PM
    Notice how it says 4 million copies but doesn't tell you to who? lol Microsoft trying to pull a fast one here. I mean i would love to see the actaul retail copies sold so far, that's the tell, tell sign of what the consumors actually really think of Windows 8 and not 4 million copies were OEM licence copies that were sold to computer companies or upgrade 14.99 copies that were sold due in in part of new pc sales.
  • 6 Hide
    rds1220 , October 30, 2012 9:00 PM
    memadmax4 Million suckers were born since friday...


    My thoughts exactly. The only people I can imagine buying this POS operating system are suckers or Microsoft's version of Isheep who will buy the lastest Microsoft software and proclaim it's the greatest thing sine the invention of the PC no matter how sh***y it is.
  • 9 Hide
    hate machine , October 30, 2012 9:01 PM
    warezmeThey didn't sell 4 million copies to the public, they forced the sale of 4 million copies on hapless OEM's who had no choice which they then get pushed onto the the helpless public who doesn't have a choice or a clue.


    He said they sold 4 Million "Upgrades". Probably wont know Retail sales for a bit.

    killerclickIs he counting sales of RT devices or OEM copies? If not, why not? If his goal is to convince the developers to make Windows apps, why not use OEM licenses as well? It would be technically true, they're not giving them for free.


    Just upgrades, they might not have complete OEM data from everyone yet.
    ddpruittLet's see comparisons of Win 7, Vista, and XP when they were released. Then we would have something to compare these numbers too.


    According to Ballmer at the Build conference Win 8 is selling faster than Win 7, of course the time frame is small so who knows how much that will change.
  • 17 Hide
    spartanmk2 , October 30, 2012 9:21 PM
    Zak Islam and a microsoft article? Is it april fools day already?
  • 7 Hide
    pat , October 30, 2012 9:32 PM
    jhansonxiThe Win8 app store is similar to the iPad app store in a bad way:http://club.myce.com/f189/windows- [...] are-329886


    And you'll keep complaining about privacy on your facebook page...
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