PC Industry Concerned Over Lukewarm Windows 8 Interest

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PC industry expected to experience decline for the first time in over ten years.

PC parts suppliers are reportedly concerned that consumers won't be interested with Microsoft's forthcoming operating system Windows 8 until next year.

Anonymous sources from several PC component suppliers have expressed their worry over the potentially low demand at launch, with Windows 8 sales seemingly not due to show considerable promise until at least the first quarter of 2013.

The PC parts suppliers said they were depending on Windows 8 to create the boost the PC industry wants right now. Projections from several firms have suggested that the industry as a whole will, for the first time in more than a decade, experience a decline.

While the industry moves towards tablets/tablet PCs, smartphones, as well as the predicted increase in popularity for ultrabooks, Microsoft is expected to invest upwards of $1.5 billion in advertising for Windows 8, which could generate enough interest to result in substantial sales.

Microsoft and its vendor partners will launch Windows 8-powered tablets, such as Surface, and PCs on October 26.

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Zak Islam
131 Comments Comment from the forums
  • joafu
    "Touch the Future"?

    Try spending that $1.5 billion to "Get in Touch with Consumers"
    Reply
  • jojesa
    Microsoft should have listened to customers as they did with Windows 7. They forgot mighty fast.
    Reply
  • InvalidError
    jojesaMicrosoft should have listened to costumers as they did with Windows 7.When you hire a costumer (tailor), the tailor is usually the one doing the listening.

    In principle, Microsoft would be better off listening to cUstOmers than cOstUmers... but those who have the power and make the rules are too busy swapping their tailors' business cards for that.
    Reply
  • ekho
    jojesaMicrosoft should have listened to costumers as they did with Windows 7. They forgot mighty fast.^ +1
    Reply
  • A Bad Day
    MS, all I ask for...

    http://www.youtube.com/watch?v=P0AJM6HMYjM
    Reply
  • damianrobertjones
    jojesaMicrosoft should have listened to costumers as they did with Windows 7. They forgot mighty fast.
    How do you know that they didn't? As far as I can tell the people that have actually 'used' the software to do work and carry on doing work like the product. It's hardly a massive difference once you hit hte dektop.

    P.s. Maybe the oems should make really good kit for once! Just a thought there
    Reply
  • halcyon
    Windows8 represents the first time that I can recall since Windows 3.0 that I've had so little interest. Windows Millennium generated more wow for me and a lot of us recall just how great it was (not). I also think tablets and smartphones are actually stealing a lot of the thunder for folks that aren't overly into gaming.
    Reply
  • shafe88
    Microsoft is expected to invest upwards of $1.5 billion in advertising for Windows 8, which could generate enough interest to result in substantial sales.
    It doesn't matter how much Microsoft spends in advertising I'm still not buying Win8. I think the $1.5 billion would be better off spent giving people free copies of Win8 just so they can break the disk into little pieces, and throw them in the arrogant faces of Microsoft's CEO's.
    Reply
  • esrever
    jojesaMicrosoft should have listened to costumers as they did with Windows 7. They forgot mighty fast.The customer really just want the same thing they had since they don't want change. People just like to bitch at companies for innovating and if they don't they bitch the same product gets released over and over.

    There was nothing wrong with vista and its pretty much exactly like 7 yet people say 7 is great while vista is crap, the simple reason being people don't like to change. By the time 7 came out, people had enough time to appreciate something "new" when really it was just the same thing dressed slightly different.
    Reply
  • esrever
    shafe88It doesn't matter how much Microsoft spends in advertising I'm still not buying Win8. I think the $1.5 billion would be better off spent giving people free copies of Win8 just so they can break the disk into little pieces, and throw them in the arrogant faces of Microsoft's CEO's.Nobody is forcing you to buy windows 8. Go use w/e OS you want.
    Reply