Microsoft and Yahoo! Form Alliance for Search, Ads

Yahoo! and Microsoft have announced that the two have finalized an advertising and search deal that will have Bing power Yahoo's search results and Yahoo! provide search-advertising services for both companies.

Microsoft and Yahoo! first announced the 10-year-long deal in July of this year. Scheduled for completion in late October, the two competing companies then said they needed more time to nail down the details. On Friday the two announced that the deal had been "finalized and executed."

The deal should help both companies compete more aggressively with Google. The two released the following statement late on Friday:

“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.

“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”

Read the full press release here.

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  • g725s
    Funny how that logo looks like Bing is towering over and cradling Yahoo
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  • city_zen
    I'm all for competition that drives improvements, but Bing (which Yahoo now also uses as its search engine) has a long way to go until it becomes a verb.
    The combined worldwide search market share of Microsoft+Yahoo has gone down from around 11% to 9.5% in the last 12 months(source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5).
    Microsoft is really pushing hard with Bing, but I'm not sure they'll get any significant market share. We'll see ...
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  • Anonymous
    They may add more ads, and bigger ones, but that does not mean they have as many people seeing them.
    Probably the only ones seeing those ads are those employed by microsoft, because google is blocked by their server (or something)....

    I don't mind monopoly, if you look at the way Google is running it...
    It's free, the searches are pretty right on, the ads are hidden, and not disturbing, and the pages are clean and small of html code.

    In contrast, Bing is pretty unclean in code, they have plenty of distracting background pics and toolbars and so on...
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