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Microsoft and Yahoo! Form Alliance for Search, Ads

By - Source: Tom's Hardware US | B 10 comments

Microhoo or Yabing?

Yahoo! and Microsoft have announced that the two have finalized an advertising and search deal that will have Bing power Yahoo's search results and Yahoo! provide search-advertising services for both companies.

Microsoft and Yahoo! first announced the 10-year-long deal in July of this year. Scheduled for completion in late October, the two competing companies then said they needed more time to nail down the details. On Friday the two announced that the deal had been "finalized and executed."

The deal should help both companies compete more aggressively with Google. The two released the following statement late on Friday:

“Microsoft and Yahoo! believe that this deal will create a sustainable and more compelling alternative in search that can provide consumers, advertisers and publishers real choice, better value, and more innovation.

“Yahoo! and Microsoft welcome the broad support the deal has received from key players in the advertising industry and remain hopeful that the closing of the transaction can occur in early 2010.”

Read the full press release here.

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  • 7 Hide
    g725s , December 7, 2009 2:42 PM
    Funny how that logo looks like Bing is towering over and cradling Yahoo
  • 0 Hide
    city_zen , December 7, 2009 2:47 PM
    I'm all for competition that drives improvements, but Bing (which Yahoo now also uses as its search engine) has a long way to go until it becomes a verb.
    The combined worldwide search market share of Microsoft+Yahoo has gone down from around 11% to 9.5% in the last 12 months(source: http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=5).
    Microsoft is really pushing hard with Bing, but I'm not sure they'll get any significant market share. We'll see ...
  • 0 Hide
    Anonymous , December 7, 2009 3:01 PM
    They may add more ads, and bigger ones, but that does not mean they have as many people seeing them.
    Probably the only ones seeing those ads are those employed by microsoft, because google is blocked by their server (or something)....

    I don't mind monopoly, if you look at the way Google is running it...
    It's free, the searches are pretty right on, the ads are hidden, and not disturbing, and the pages are clean and small of html code.

    In contrast, Bing is pretty unclean in code, they have plenty of distracting background pics and toolbars and so on...
  • 0 Hide
    zak_mckraken , December 7, 2009 3:09 PM
    I Binged your mother last night.

    ... turns out she's a classy lady.
  • 0 Hide
    Anonymous , December 7, 2009 3:10 PM
    Monopoly is only bad when there's a limiting factor, like they raise prices of a cheap product, or they limit functionality like Windows or Mac OS.

    But as soon as you have a company that is professionally busy with researching on how to create something that will fall in flavor of most people, then people don't need to figure out anymore how things best are...

    It's kind of comparing a Lotus car to those cheap pimped up rides...
    Sure those pimped up rides may perform nearly as well as a Lotus, but a Lotus is and stays a real race car, not a modded home vehicle. It is made to last, and endure the long stretches on high speed, and the sharp cornering.

    Likewise, Google is made to be as simple as can, with enough info for just about anyone. Adding any more functionality would compensate the simplicity of the site, and the downloadsize of the pages.
  • 0 Hide
    cybrcatter , December 7, 2009 3:57 PM
    All of that hooplah for the buyout of Yahoo! by M$, and look what they end up doing anyway: Bing powering search for both, and Yahoo doing the same with ad support .
  • 0 Hide
    wildwell , December 7, 2009 4:48 PM
    city_zenThe combined worldwide search market share of Microsoft+Yahoo has gone down from around 11% to 9.5% in the last 12 months(source: http://marketshare.hitslink.com/se [...] px?qprid=5).Microsoft is really pushing hard with Bing, but I'm not sure they'll get any significant market share. We'll see ...

    I'm more curious about how the search engine war will look after the NEXT 12 months
    than the last 12 months.
  • 6 Hide
    Vestin , December 7, 2009 5:08 PM
    zak_mckrakenI Binged your mother last night.... turns out she's a classy lady.

    I binged the sheriff... but I did not bing the deputy.
  • 0 Hide
    pullmyfinger123 , December 7, 2009 5:09 PM
    Bing and yahoo formed alliance? Oh good, now I can avoid both with one stone....
  • 1 Hide
    shamgar , December 8, 2009 12:14 PM
    i'll be too busy playing CRYSIS to care about this