Microsoft Makes $15 Per Windows XP Netbook

Reports today say that despite the fact that Microsoft’s Windows XP is near-defacto operating system on netbooks today, the Redmond company makes less than $15 per license sold.

Recent NPD data says that 96 percent of all netbooks sold throughout February 2009 came with Windows. Presuming that the vast majority of Windows-based netbooks run Windows XP rather than Vista, that means Linux is running on a mere 4 percent of netbooks. Microsoft is apparently trying to grab that last 4 percent.

The Wall Street Journal today cites people familiar with the matter as saying that Microsoft takes in less than $15 per netbook for Windows XP once marketing rebates are taken into account. This is compared to the $50 to $60 it receives for PCs running Vista. So why is Microsoft so eager to grab the entire market?

It’s a well known fact that Microsoft is planning to offer a stripped down version of Windows 7 developed specifically for netbooks. That said, while Windows 7 Starter is said to be “optimized” for netbooks, the widely reported fact that it can only run three applications at once is something many people have been wary of. If we fast forward to a time when an consumer is given the choice of running no more than three apps or using Linux, which would you choose? An XP user might not be a Windows 7 user, but a customer is a customer, right?

How many programs can I run at once? How many programs can I run at once?

The WSJ cites Brad Brooks, corporate vice president for Windows product marketing at Microsoft, as saying Starter was created so that the company could offer Windows 7 on even the least expensive netbooks. Brooks maintains that despite its limitations, it is an easier and more stable OS than XP.

"When you see Starter on netbooks, there are a lot of impressions that it is limited," said Mr. Brooks told WSJ. "It's a pretty robust operating system for customers at the price points we're giving it to them," he finished.

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  • theuerkorn
    I think beyond technical reasons, most users are accustomed with Windows in one flavor or another. As most are not enthusiasts, but require for the equipment to simply work and know how to do things, it's a gamble for those to switch systems. The other system might be better, but being different requires new learning of things we already spent time on before.

    Just take OSX for an example. If you "grew up" on Windows you will be lost and at least initially unable to do simple things. You're basically programmed to expect it to be a certain way. I had a similar problem when going Amiga -> PC and I was simply bummed why I couldn't simply ... well I learned my ways around too.

    Of course not to forget about available software and we might have invested in programs already. Switching systems also means new expenses for programs you already paid for (even if that ignores that most of those occasionally require upgrading too).
  • slickuser
    thats about right. Their OS is worth only $19.99 IMO
  • A Stoner
    "It's a pretty robust operating system for customers at the price points we're giving it to them,"
    Offering would be a better way of saying this. But when you put into the context that this is written, I cannot help but think that the real thought behind the "we're giving it to them" is more closely aligned with the thought further up in the article about Microsoft taking that last 4% of market share. This leaves me with the feeling that the person making that statement is thinking "Since we are forced to sell at low price points, we are going to make sure we are the only game in town and force the customer to take what they deserve, which is a peice of shit operation system that is so pathetic that they will eventually be forced to fork over the total cost of their netbook just to get an operating system on it that is usefull, which of course will be the easy to upgrade Windows 7. Since we have pre-empted any companies from packaging their netbooks with any other operation system, people will be too scared to try anything other than what we are offering, cause they are all to stupid to figure it out on their own."

    I think it is a brilliant strategy, let's see how it pans out for them. I for one went out and bought Windows XP professional x64, so now I have a 64 bit operating system that is not Vista or Windows 7. According to many reports, it will have support until 2015, which means I will be able to replace it with Windows World Domination Edition 11 or 12 depending on if I want to get the tested SP1 version or a raw untested version.