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Apple and Religion Stimulate Brain in Same Way

By - Source: Tom's Hardware US | B 71 comments

That explains some things.

We humans are a passionate bunch. There are some who are so passionate about something – perhaps something inanimate – that it can turn into fanboyism (or fangirlism).

One such noted variety around the tech circles is the apparent love for Apple products that some consumer faithful seem to have. It may be simple fanboyism, or it may be something deeper – so deep that it's on the same level as religion.

BBC Three's Secrets of the Superbrands program took a look at Apple's rabid following, which included the massive lineups for customers who are excited to be the first into a new Apple store location. While massive queues for a new product launch are not uncommon, Apple manages to attract its legion of customers to new store openings even when there aren't any new products or special promotions.

The Bishop of Buckingham, who totes his Bible on his iPad, explained to the show the similarities between Apple and religion.

A team of neuroscientists then observed the brain of an Apple fanatic. Amazingly, Apple stimulates the same parts of the brain that respond to religion, perhaps leading to an explanation of how some people can be so loyal (and defensive) of their personal computing choice.

The first episode of Secrets of the Superbrands aired earlier this week. Those in the UK can watch it again on the iPlayer.

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Top Comments
  • 13 Hide
    Anonymous , May 20, 2011 8:45 AM
    Just like religion Apple is corrupt and evil. You do not ask question, you believe what you are told to believe.
Other Comments
  • 5 Hide
    alikum , May 20, 2011 8:08 AM
    LOL! We all know Jobs is god
  • 6 Hide
    joytech22 , May 20, 2011 8:14 AM
    So now there's no such thing as Jobs? (Instead of God? Get it? Argh..)
    And before anybody gets defensive, I'm religious, wow this might get flamed, not sure..
  • Display all 71 comments.
  • 7 Hide
    Gamer-girl , May 20, 2011 8:21 AM
    I'm not religious, maybe thats why it doesn't affect me?
  • 1 Hide
    mman74 , May 20, 2011 8:22 AM
    In 2,000 years time they will speak of Jobs as the Messiah of the information age.
  • 8 Hide
    back_by_demand , May 20, 2011 8:27 AM
    Tell us something we didn't know, all we need now is extreme Apple-centric fundamentalists trying to blow things up and we have a full house!
  • -1 Hide
    Anonymous , May 20, 2011 8:28 AM
    So an agnostic Apple fan on their death bed will say... "Thank God, or not, that I may, or may not, be going to Heave... n... Apple"
  • 4 Hide
    randomizer , May 20, 2011 8:32 AM
    I would not be surprised that if one examined the brain of the passionate Apple hater that they'd find the same religious fervour that sparks flame wars. You know, the people that take severe personal offence to Mac ads.
  • 2 Hide
    izmanq , May 20, 2011 8:35 AM
    so it's a sin using apple product if you're a christian ? :D 
  • 13 Hide
    Anonymous , May 20, 2011 8:45 AM
    Just like religion Apple is corrupt and evil. You do not ask question, you believe what you are told to believe.
  • 9 Hide
    Anonymous , May 20, 2011 8:53 AM
    @rotsae +1

    dudes if you think about it... the apple logo it has it's religious meaning

    remember the forbidden fruit that Ms. Eva took? It was an Apple.

  • 1 Hide
    rantoc , May 20, 2011 9:08 AM
    So when can we expect green fruit extremists on suicide runs like some other religious fanatics, just promise a bunch of virgin puters,pads and phones in the afterlife and the foundation is there =)
  • 2 Hide
    jsc , May 20, 2011 9:25 AM
    Explains a lot.
  • 1 Hide
    aznguy0028 , May 20, 2011 9:39 AM
    blasphemy! how dare u spread words of evil against prophet jobs!
  • 1 Hide
    Gulli , May 20, 2011 10:19 AM
    "Apple and Religion Stimulate Brain in Same Way"

    I'm really not surprised...
  • 0 Hide
    bv90andy , May 20, 2011 10:22 AM
    Gamer-GirlI'm not religious, maybe thats why it doesn't affect me?

    I was thinking the same thing while I was watching the show.

    mman74In 2,000 years time they will speak of Jobs as the Messiah of the information age.

    Unfortunately I didn't laugh at your statement, I actually felt a chill down my spine. Thank ¿God? I won't be around in those times.

    Understood by few in his own time, followed by many ever since.
  • 3 Hide
    flightmare , May 20, 2011 11:29 AM
    We Android users knew this already:
  • 1 Hide
    flybri , May 20, 2011 11:39 AM
    The Book of Job(s)
  • 2 Hide
    aznjoka , May 20, 2011 12:08 PM
    In the beginning Jobs created heaven and earth,
    And apple and OS X .

  • -3 Hide
    Tedders , May 20, 2011 12:11 PM
    I'm not a "fanboy" either way as I use both Microsoft products and Apple products both at work and at home. But, I am wondering when Tom's will change their site name to Tom's Hardware for Windows. Apple makes hardware just like Microsoft, Logitech, Dell, HP and etc yet Apple gets stories like this posted about it just because it increases traffic. I mean, thats the whole point to the site...create traffic. But good grief people... If you are going to be a hardware site then you have to look at it all from a level playing field. Getting more and more disappointed with this site both in terms of the stories that are posted and their content and also the quality of the content.
  • 0 Hide
    beayn , May 20, 2011 12:12 PM
    Apple needs to release iKoolaid and have all their fans drink it on one of these End of the World dates.
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