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Intel Promises That Ultrabooks Will Hit $699 This Year

By - Source: PC World | B 23 comments

Intel is ramping up its Ultrabook marketing campaign.

According to Kirk Skaugen, general manager for the PC Client group at Intel, there are currently 75 Ultrabook designs with different form factors, including hybrid models, in development. The executive also expects prices to drop sharply and reach $699 by the back-to-school season.

Skaugen's words are in contrast to Digitimes, which recently reported that second-generation Ultrabooks with 22 nm Ivy Bridge processor may not be able to touch $699, unless Intel is reducing its processor prices. Digitimes referred to computer makers in Taiwan, who implied that Intel should not be focusing so much on marketing, but providing lower CPU prices to notebook makers.

At this time, some entry-level Ultrabooks can be purchased from about $800, while the majority of devices are at $1000 and above. Higher volumes are likely to offer room for lower prices, which Intel appears to be targeting at the launch of Windows 8 and against the trend of pure-play tablets. Skaugen said that Ultrabooks "can deliver the best of a tablet, and the best in what (users) know in a notebook."

It has also become clear that Intel is highly protective of the "Ultrabook" brand. The company previously said that only Intel-equipped notebooks can carry the Ultrabook designation and Skaugen added that Ultrabooks will have to deliver on the form factor requirement: "If it's too thick it won't be called an Ultrabook. It won't be allowed to be called an Ultrabook because Ultrabook is a trademark of Intel and we can protect the trademark."

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  • 11 Hide
    esrever , April 12, 2012 12:16 AM
    http://www.youtube.com/watch?v=CVdlkv5heqk
Other Comments
  • 11 Hide
    esrever , April 12, 2012 12:16 AM
    http://www.youtube.com/watch?v=CVdlkv5heqk
  • 4 Hide
    jdwii , April 12, 2012 12:44 AM
    Quote:
    If it's too thick it won't be called an Ultrabook. It won't be allowed to be called an Ultrabook because Ultrabook is a trademark of Intel and we can protect the trademark.


    Sounds like Intel, Oh well if all goes well Amd will have some "Ultrathins" at around ivy launch well maybe a month or 2 later.
  • 8 Hide
    sixdegree , April 12, 2012 12:51 AM
    Good, I'll wait until the prices ACTUALLY drop to $699.
  • -1 Hide
    tomfreak , April 12, 2012 12:54 AM
    Great move,great news but not good enough get it down to $400-$500 range, I wanna see it replacing all the $400-$500 notebook which those notebook usually use Sandy bridge IGP.
  • 1 Hide
    blazorthon , April 12, 2012 1:08 AM
    buttluvLousy performance for both graphics and CPU, but hey, it's really, really thin.I guess this is Intel's version of AMD's "abandoning the high end desktop". Intel is going to move backwards a few generations in performance so your lazy arse can carry a laptop that only weighs 2 pounds instead of 3.


    A lot of laptops are more like 5-8 pounds. Y0u have a point, but you under-exaggerate the weight of a laptop. Maybe some 13" laptops are 3 or 4 pounds, but 15" and up is not.
  • 4 Hide
    slicedtoad , April 12, 2012 1:11 AM
    @buttluv
    umm i havent seen any mention of them abandoning the high end market...
    They're just competing. Can't let apple own the only laptops in this segment. This doesn't mean they aren't still working the high end.
  • 1 Hide
    kcorp2003 , April 12, 2012 1:48 AM
    can someone please tell me what they mean by hybrid models?
  • 0 Hide
    extremepcs , April 12, 2012 1:58 AM
    They'll probably have to use the "A word" to get them to that price.
  • 0 Hide
    cheepstuff , April 12, 2012 2:18 AM
    slicedtoad@buttluvumm i havent seen any mention of them abandoning the high end market...They're just competing. Can't let apple own the only laptops in this segment. This doesn't mean they aren't still working the high end.


    Umm...
    Last I checked, Apple used Intel CPUs int their MacBooks.
    As far as I can tell, Intel should be perfectly happy with Apple's business.
  • 0 Hide
    DjEaZy , April 12, 2012 5:14 AM
    .. i could buy it, if the hardware is 1to1 with MacBook Air's hardware... it could make a good, cheep hackentosh for learning purposes... if not... why should i buy a windows laptop with s#!tty GPU?... i wait until AMD comes out with APU thin thingy with good GPU in it...
  • 1 Hide
    neoverdugo , April 12, 2012 8:40 AM
    That ain't gonna happen. Intel wants to stick this gimmick so that it can give competition to mac-books. Drop the price on its CPU's, its chip-sets, optional storage type (standard magnetic discs or SDDs) and cheaper casing. That way Intel will get the mythical 699 dollar tag.

    I am somewhat curious about AMD's "ultrathins" solutions.
  • 0 Hide
    willard , April 12, 2012 12:24 PM
    $699 seems to be just about the perfect price for this, roughly on par with a decent entry level laptop. You're already trading performance for portability, adding $400 to the price tag is just too much for most people to justify.

    Plus, when the Ultrabook is supposed to be the cheaper alternative to the Macbook Air, and it's not actually any cheaper (and in many cases more expensive), you're doing something wrong.
  • 0 Hide
    notsleep , April 12, 2012 12:43 PM
    i'll rather get a tablet than an ultrabook. i like the tablet form factor (i.e. asus ep121) better. there is no keyboard to weigh down a tablet as with ultrabook.
  • 0 Hide
    tomfreak , April 12, 2012 1:04 PM
    willard$699 seems to be just about the perfect price for this, roughly on par with a decent entry level laptop. You're already trading performance for portability, adding $400 to the price tag is just too much for most people to justify. Plus, when the Ultrabook is supposed to be the cheaper alternative to the Macbook Air, and it's not actually any cheaper (and in many cases more expensive), you're doing something wrong.
    its nice but the $400-$500 laptop are still going to get to the mass. I probably will not buying ultrabooks until it hit $400-500.
  • 0 Hide
    stingstang , April 12, 2012 1:07 PM
    willard$699 seems to be just about the perfect price for this, roughly on par with a decent entry level laptop. You're already trading performance for portability, adding $400 to the price tag is just too much for most people to justify. Plus, when the Ultrabook is supposed to be the cheaper alternative to the Macbook Air, and it's not actually any cheaper (and in many cases more expensive), you're doing something wrong.

    699 is on par with entry-level laptops? I'd like to know where you're shopping for them so I can stay away.
  • 0 Hide
    cknobman , April 12, 2012 2:16 PM
    They should also promise that every single one of these "ultrabooks" under $1000 will have a sh!tty 1368x768 lcd panel on them with washed out color and limited viewing angles, cause that is what they are going to have.
  • 0 Hide
    GreaseMonkey_62 , April 12, 2012 2:17 PM
    Intel is not likely to drop their CPU prices cause that's how they make money. The Ultrabook form factor is nice, but the whole thing feels like Intel being a bit of bully. I'm hoping the AMD's Ultrathins shake this up.
  • 1 Hide
    GreaseMonkey_62 , April 12, 2012 2:21 PM
    Quote:
    can someone please tell me what they mean by hybrid models?

    Part of the required specs are for fast boot times (within seconds), and this requires an SSD. To save cost and increase storage space, some manufacturers are adding a smaller SSD for the boot drive and a normal platter drive for the storage. I'm guessing that's what hybrid means.
  • 0 Hide
    eddieroolz , April 12, 2012 2:26 PM
    If Intel expects that Ultrabooks will hit $699 this year by OEMs taking a huge loss for each product sold, think again. You've got to slash your processor prices, Intel.
  • 0 Hide
    Wisecracker , April 12, 2012 5:24 PM

    What's Intel going to do?

    Offer rebates to OEMs to drive the price down -- if the OEMs don't sell AMD Ultrathins?


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