Apple plans to ship more iPad Mini tablets than regular iPads in 2013.
The sometimes spotty DigiTimes reports that Apple is reducing its orders for the 9.7-inch iPad due to a cannibalization of the iPad Mini. The fruity company now expects to ship 33 million iPads in 2013 and a meatier 55 million iPad Mini 7.9-inch tablets in the same timeframe. Whoops.
According to the report, Apple originally predicted that the larger iPad would reach around 60 million units sold during 2013 while the iPad Mini would only see 40 million units sold. But given the smaller tablet's popularity (thanks to a smaller price tag, no doubt), Apple is now adjusting its 2013 orders. As noted, the iPad will see a decrease while orders for the smaller tablet will increase.
Unfortunately, the adjustments will likely affect the supply chains, sources claim. iPad panel suppliers including LG Display and backlighting unit (BLU) providers including Radiant Opto-Electronics will take a hit in both shipments and revenue. However LG is expected to make up for the loss by bumping up its overall tablet panel shipments in 2013.
Meanwhile, iPad Mini suppliers like AU Optronics and Coretronic – another BLU provider -- will see the opposite in 2013. Sources said that AU Optronics is already experiencing an increase in tablet shipments from less than one million to 1.7 million per month by simply entering Apple's supply chain. The added revenue for Coretronic will also allow the BLU supplier to increase its overall shipments in the tablet sector.
Apple introduced the iPad Mini back in October, a 7.9-inch tablet that's 23-percent thinner and 53-percent lighter than the third-generation iPad. Powered by Apple's new ARM-based A6X chip, it features the same number of pixels as the original iPad and iPad 2, 5MP iSight cameras, dual-band Wireless N connectivity, and more. Pricing ranges from $329 to $659 USD.