AMD Reviving FX Brand For High-End Platforms
Tuesday during E3 2011, AMD announced that it's resurrecting the FX brand for its fastest processors and most powerful platforms, geared toward enthusiasts and "HD entertainment aficionados." The company also announced new members for its "Gaming Evolved" program including BioWare, Creative Assembly and Codemasters.
"AMD's FX brand will enable an over-the-top experience for PC enthusiasts," said Leslie Sobon, vice president of Worldwide Product Marketing, AMD. "By combining an unlocked, native eight-core processor, the latest in chipset technology, and AMD's latest graphics cards, FX customers will enjoy an unrivaled feature set and amazing control over their PC's performance."
According to AMD, the first platform to earn the FX title, the "Scorpius" platform, will feature the now-available AMD 9-series chipset motherboards and AMD Radeon HD 6000 Series graphics cards, plus the upcoming "Zambezi" unlocked, native eight-core processor.
Tuesday the company also said that it's working closely with Eidos-Montreal to add support for AMD HD3D-capable hardware and AMD Eyefinity multi-monitor functionality in the upcoming game Deus Ex: Human Revolution for the PC. Other newfound partnerships with publishers and developers include Bioware (Dragon Age II), Creative Assembly (SHOGUN 2: Total War), and Codemasters (DiRT 3), the latter of which will include native support for DirectX 11, AMD Eyefinity and AMD Dual Graphics technologies.
"It's exciting that Deus Ex: Human Revolution is the first video game title optimized to natively utilize AMD HD3D-capable hardware," said Stephane D'Astous, general manager of Eidos-Montreal, a Square Enix studio. "Coupled with AMD Eyefinity functionality, PC gamers will be even more immersed in the action-rich gameplay and compelling storyline."
Naturally AMD will be showcasing all of its goods this week at E3 2011 including a demo of "Orcs Must Die!" from Robot Entertainment and the DirectX 11-enabled "Blacklight: Retribution" from Perfect World.
Sure, but reading this gives me one hell of a hard-on!
Seriously, 8 cores? Yes I know this is old news, but still, the way it's written... clever bastards.
The last time AMD used the FX moniker, they had $1K+ CPUs and were trouncing Intel.
You can thank AMD for Sandy/Ivy Bridge in a way because without AMD, Intel would still be sitting around doing not all that much and enjoying its monopoly. I intend to buy an AMD FX CPU on day one regardless just to support AMD. Not because I'm a fanboi (I have no problem with Intel CPUs) but because I want to see the ongoing increase in CPU tech and innovation driven by the rivalry.
Sure, but reading this gives me one hell of a hard-on!
Seriously, 8 cores? Yes I know this is old news, but still, the way it's written... clever bastards.
The last time AMD used the FX moniker, they had $1K+ CPUs and were trouncing Intel.
And don't get me wrong, I'm AMD through and through, and I'm waiting for their next gen product to come out to update my computer. I just don't want to find out I'd have to pay $900 for an unlocked processor that barely out-performs a mid-tier Intel.
Zambezi is the CPU only part of Bulldozer, so yes its the same. From the pricing it looks like it will compete with Sandy Bridge. They priced the top of the line one at about $350.
Typo in the bold.
You can thank AMD for Sandy/Ivy Bridge in a way because without AMD, Intel would still be sitting around doing not all that much and enjoying its monopoly. I intend to buy an AMD FX CPU on day one regardless just to support AMD. Not because I'm a fanboi (I have no problem with Intel CPUs) but because I want to see the ongoing increase in CPU tech and innovation driven by the rivalry.
Intel is putting a marketing "spin" on this to make potential customers think they have something new and better. It is really just a PR effort to increase sales. Investigate it. Others, including AMD, also have this technology already.
Like others, though, I want a real part, not talk and hype. All this talk and hype without real parts is, IMHO, likely hurting AMD, not helping.
Cheers! xD
I'm also not a fanboi of either I will buy w/e fits my needs and fits my budget.
I'm not saying that I believe the exact numbers that that Intel is putting about about their new transistor, but even if they can get half the expected performance gains and power saving it will still be a huge leap.
I'm not sure where you are getting your information from but every search I do about this technology returns results from big name periodical producers ranging from "ground breaking" to "world changing", and they all talk about how Intel invented the technology. Please share with me this information you have about the technology already existing and how other already have it.
http://eda360insider.wordpress.com/2011/05/19/3d-thursday-intel-and-finfets-tri-gate-transistors%E2%80%94a-different-kind-of-3d/
8 cores? Sounds sexy, but for now impractical.
that's what I want.
I like Intel but most of my units are AMD; I am a nVidia guy more than I am Radeon. So when the 990FX SLI was announced to me it's not about Bulldozer.
that's just an added bonus if indeed it is a heavy performer.
Your perceptions are the 800 lb gorilla in the room: All of these "trusted journalists" delivering these "profound predictions" to you are just as bought-and-paid-for as the OEMs are. Intel has so much dirty laundry that the FTC doesn't have time to go through it all.