There's Twitter fanatics and Instagram addicts at pretty much every sporting event, but the FA Cup semi-finals might be the first to have dedicated social networkers on the sidelines. Pocket-lint reports that a Budweiser campaign will see two "phoneographers" stand on the sidelines and document the experience for people on Twitter to see. These two phoneographers are apparently amateur photographers who have made a name for themselves in mobile phone photography.
The stunt is part of a Budweiser UK's sponsorship of the FA Cup and will be supported by the hashtag #tothedream. Twitter users @awaydays_ and @Ope_O_Photog who have been chosen as the sideline phoneographers. Both will be on hand to tweet photos of Wigan vs Millwall and Manchester City vs Chelsea to their followers (they have nearly 55,000 between them). Those watching at home (or in the stadiums) can join in by tweeting using the #tothedream hashtag.
According to Pocket-lint, Budweiser is going to use the resulting content in fan film TV advertising that will be aired during the final in early May.