Some of you may have noticed some changes to Google over the last couple of days. One of these is the Google logo, which has lost some of its definition in favor of a much plainer version of the iconic logo. The company has also changed the colors slightly. Google concedes that although these changes are minor, it believes they add a whimsical and minimalist feel to the site.
The other, bigger change is to search itself. Google's Marissa Mayer calls it a 'spring metamorphosis' but those of you who have used Google news will notice some similarities. Google has added a panel of search options to the left hand side, ditching the options (like images, video and news) we're used to seeing on the top left. You'll also noticed that Google has pared down the search options, showing only the ones it thinks are the most relevant for you.
Google also announced a mobile version of the search, which it has already started rolling out. It looks much the same as the new Google as engineers Reza Ziaei and Mike Buchanan explain that it's about achieving a certain amount of uniformity across all of Google's products. The mobile version features an expandable menu that takes up less room than the side panel present in the full version of Google search.
Check out Google's demo video of the new, refreshed search below!
You'll see it eventually. They just started rolling it out in the last day or so. It'll take a while to reach everyone.
It's one thing for a company to slowly roll-out software updates to not inundate their servers, I think it's another for google to say "cookie #123445542221 being redirect to the old site", what benefit does that have?
The Google logo with all its colours reminds me of early websites when everyone tried to add as many effects as possible and as many colours as possible.