Nokia has explained the qualities which it's hoping to spearhead the success of the Lumia 920 such as its camera quality and wireless charging component.
Nokia's marketing head Chris Weber said during Windows Phone 8 launch in San Francisco: "In the Lumia 920 there are five distinct areas [of differentiation]: Imaging, wireless charging, screen, location and music. These are the first phones where we've been able to add the Nokia secret sauce."
In order to put the aforementioned points into fruition, Nokia will be distributing gadgets to mobile phone stores, which will predominately be based on the Lumia 920's camera capabilities. A cardboard box, for example, will have a dim light inside and will allow consumers to take low-light photos and compare them.
The smartphone also features exclusive camera apps, otherwise known as "lenses" such as Cinemagraph; the app combines still images and video to make pictures resemble an animated GIF.
Looking towards the future, Weber didn't rule out utilizing the 41-megapixel camera technology in Nokia's 808 PureView within a future Windows Phone. "Our ambitions are to bring more and more of that technology to the Windows Phone platform.
"In one of the countries that was pre-selling the Lumia, over 70 per cent of the people who pre-ordered, ordered wireless charging. We're working with partners to bring unique bundles around wireless charging."
He referred to Nokia's mapping and location-based apps as another strong selling point for the Lumia 920. "That will be a towering strength of ours, not only the points of interest and data, but the number of countries and languages we're in."
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"A lot of the feedback we've gotten ... shows the trend of how much people are moving to soft keyboards, and the biggest carriers in the US all tell us that the Windows Phone keyboard is by far the best keyboard out there," he added. "That's where we need to focus; we have to make people aware of how good the soft keyboard is in Windows."
Zak Islam is a freelance writer focusing on security, networking, and general computing. His work also appears at Digital Trends and Tom's Guide.
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mayankleoboy1 There has to be an Apple news here somewhere...Its a post by Zak Islam after all.Reply -
CaedenV while wireless charging is a nice perk (I mean... wireless cloud data transfers + wireless charging... pretty much never have to soil the phone with a cable), it is not the reason most people will buy it. It will be bought because it looks awesome, has a nearly complete package (minus 1 point for lack of SD card support), gets acceptable battery life, has an OS that people want, and because people WANT Nokia to succeed.Reply -
techcurious mayankleoboy1There has to be an Apple news here somewhere...Its a post by Zak Islam after all.Yes.. we get it.. Zak posts mostly Apple "news"..Reply
Just get over it already.. Find something new and useful/helpful to say please..
Don't proudly advertise your single minded existence by ragging on the guy even when he posts on other brands.. That makes you MUCH WORSE than the guy you are critiquing! -
marclee37 what is the point for wireless charging, how is its working distance? if i am not wrong, the phone have to placed on the charging pad, there is no difference from simply connecting a cordReply
Imaging, wireless charging, screen, location and music. -
southernshark f0xnewzI have another Key to Lumia 920 Success. Verizon. - Dicks.Reply
Maybe in the USA, but most countries don't even use that bandwidth. Just saying there are a lot more people in the rest of the world.
I just want to get an unlocked version of it. -
Marcus52 caedenvwhile wireless charging is a nice perk (I mean... wireless cloud data transfers + wireless charging... pretty much never have to soil the phone with a cable), it is not the reason most people will buy it. It will be bought because it looks awesome, has a nearly complete package (minus 1 point for lack of SD card support), gets acceptable battery life, has an OS that people want, and because people WANT Nokia to succeed.Reply
I very much agree here.
Microsoft and Nokia (and HTC for that matter) need to produce the best hardware they can. They need bleeding edge phones, need to lead in this area, not follow. I firmly believe (while not ignoring that Android is better than iOS and there are many people who refuse to buy Apple no matter how good the product is) that one of Windows phones' biggest problems in getting people to buy them is that the phones haven't stood out, they haven't been something to go "Wow!" over.
I think the Nokia 920 is a very good step in that direction, and clearly will beat out the best of other phones in at least the camera area. That being said, personally I would like more of a Note II style phone, and I think Win 8 is more of a full-featured phone OS and can take better advantage of the Note's capabilities than Android.
Haven't entirely made up my mind about getting a 920, it's possible I'll wait and see what comes on down the road, but it's one sweet phone (my friend in the cell phone business uses a Win phone and tells me it's the one to get, of all the phones, not just Windows phones).
Who carries it might make a difference, too. I prefer Verizon, and really am at a loss as to why they don't carry more than one middle-of-the-road HTC right now. Hopefully that also will change.
;) -
Zingam_Duo This phone has one serious flaw for me: Windows - no Nokia for me this time (and Lumia is pretty f...ng stupid name)Reply