Nvidia CEO Says No x86 Chips

CNet reports that, when Nvidia CEO Jen-Hsun Huang was asked about the possibility of Nvidia coming up with its own x86 chip technology in a phone interview Thursday, the chief executive officer answered with a resolute "No."

''We believe Nvidia could enter the x86 CPU business,'' said analyst Doug Freedman of Broadpoint AmTech, in an EETimes story. ''Nvidia could become a supplier of x86 CPUs by necessity to preserve both GPU and chipset revenue.''

However it seems Nvidia has other plans for the time being. When asked about the company's plans for an x86 CPU, Huang squashed rumors and detailed Nvidia's plans for the future.

"Nvidia's strategy is very, very clear. I'm very straightforward about it. Right now, more than ever, we have to focus on visual and parallel computing." Huang went on to detail where his company sees its best opportunities for growth. "Our strategy is to proliferate the GPU into all kinds of platforms for growth," he said. "GPUs in servers for parallel computing, for supercomputing--and cloud computing with our GPU is a fabulous growth opportunity--and streaming video."

The CEO also referenced Tegra and the Zune HD in stating that the company is aiming at getting its GPUs into the lowest power platforms and driving mobile computing.

Read the full story on CNET.

Jane McEntegart
Contributor

Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.