Sony France Compares PS Vita to Four-breasted Woman

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That's an interesting way of looking at things.

Sony is making headlines this week over a French advertisement for its PS Vita handheld console. The ad, which CNet reports appears in French magazines, shows a woman's torso with breasts on both the front and back. The caption beside the image translates to, "Touch both sides ... Twice the sensation."

 

For those not familiar with the PS Vita, it features two touch-sensitive surfaces, a touchscreen on the front and a secondary touchpad on the back. Naturally, the image has garnered some attention. There are those that say the ad is sexist and implies that women are playthings or objects. Others just think it's a bit weird. 

Aside from two touch screens, the PS Vita packs a quad-core ARM Cortex A9 CPU; a 5-inch 960x544 multitouch OLED display; a rear touchpad with multitouch; both front-facing and rear-facing cameras with frame rates of 120fps at 320x240 (QVGA) and 60fps at 640x480 (VGA); GPS; Bluetooth 2.1+EDR; PlayStation Vita card slot; memory card slot; a SIM card slot; and a multi-use port for USB data communication, DC IN, Audio (Stereo Out / Mono In), Serial data communication, and WiFi and 3G support. There's also a WiFi-only model for those with an aversion to data contracts.

Launched last December (just in time for the 2011 holiday season), the PS Vita hasn't exactly been a rip-roaring success. We wonder if this new four-breasted ad campaign will give things a jump start...

*Image via Gregoire Hellot

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Jane McEntegart
34 Comments Comment from the forums
  • pacioli
    I compare everything to a four-breasted woman!
    Reply
  • warezme
    In reality breasts in the back..., or not so sexy... http://www.peopleofwalmart.com/6714/front-to-back/
    Reply
  • Ragnar-Kon
    pacioliI compare everything to a four-breasted woman!There are many many terrible things I can say in response to your comment there... but I'll refrain.
    Instead I'll say this: The lineman across the street from my office window has a terrible case of plumber's crack.

    Anyway, not surprised the PS Vita hasn't been a huge success. Smartphones are starting to dominate the handheld gaming market I'm afraid.
    Reply
  • warezme
    warezmeIn reality breasts in the back..., are not so sexy... http://www.peopleofwalmart.com/6714/front-to-back/
    Reply
  • ronch79
    Man, that's pretty sick... and weird. I prefer having my girls having only 2 breasts, thank you.
    Reply
  • Onus
    There are those that say the ad is sexist and implies that women are playthings or objects. Others just think it's a bit weird.

    It actually seems rather..."French"... to me. That is NOT meant to be an insult, just an observation; you would not see an ad like that in the USA (too many prudes).
    Reply
  • cscott_it
    jtt283It actually seems rather..."French"... to me. That is NOT meant to be an insult, just an observation; you would not see an ad like that in the USA (too many prudes).
    Interesting that you say that. I've heard a few news pieces on the radio regarding the rise of Islam in France and how there is a strong movement against having Islam comingle too strongly with their national identity. In fifty years - if traditional Islam take a strong hold and strongly influences policy and social aspects, they may become more prudish than we in the US.

    Back to tech stuff though. Well, I think that it's done a good job of getting my attention at the very least. It's different and so I'll give it a nod of approval.

    "PS Vita? Oh you mean that handheld gamething with the four breasted mannequin ad?"
    Reply
  • jaquith
    For those not familiar with the PS Vita, it features two touch-sensitive surfaces, a touchscreen on the front and a secondary touchpad on the back.
    Three or sometimes maybe four is plenty. ;)
    Reply
  • Eww, wtf would want breasts in the back too, no thanks! Or four breasts in the front, equally nasty.
    Reply
  • ojas
    Well, yeah it is sexist...but more than that, i think it's very,very creepy. :|

    Wonder what Jane thinks of it? :o
    Reply