Amazon announced on Tuesday that it has opened a one-stop shop for discovering, purchasing and learning about wearable devices like the Galaxy Gear. The store features products from top brands like Samsung and emerging brands like Basis and Misfit as well as devices coming soon from brands like Narrative and Bionym.
"Wearable technology is an exciting category with rapid innovation and our customers are increasingly coming to Amazon to shop and learn about these devices," said John Nemeth, Director of Wireless and Mobile Electronics at Amazon. "We're thrilled to bring our customers a store with the largest selection and great prices that helps eliminate the guesswork when deciding which wearable devices best fit their needs."
According to the company, this new storefront has a "Learning Center" that offers product videos and detailed buying guides. Customers can retrieve information about device compatibility, product comparisons and use-case suggestions. There's also the Editor's Corner where customers can get information about wearable technology industry news, device reviews and more.
"Customers can shop the Wearable Technology store by category, compare products and discover the devices that are right for them," states the PR. "Customers will find the same shopping tools they've come to know and love from Amazon, including fast and free shipping, Free Two-Day shipping with Amazon Prime, editorial reviews, personalized product recommendations, customer reviews and best sellers."
In the New & Featured section, currently Amazon focuses on Misfit's Shine fitness and sleep monitor that can be worn as a necklace or smartwatch. The Feature Brands section spotlights UP and UP24 by Jawbone, which helps users understand how they sleep, move and eat so that the user can make smarter choices. The Editor's Corner talks about the promise of machines that run on body heat.
In Amazon's Learning Center, the company provides buying guides for activity trackers, smart watches and wearable cameras. The video library features an introduction to wearables, fitness resolution, family and kids, wellness, smart watches and additional videos that are coming soon.
There's no doubt that Amazon is pushing wearable sales, but the company's extra effort in educating the consumer is admirable. There's a lot of data here so that customers can make the right choices, and will become increasingly informative as additional devices build up over time.
To see what Amazon has to offer in its virtual store, head here (opens in new tab).