Intel Looks to Apple for Future Tech Direction

There's no denying that Apple has a profound influence on the modern tech industry. Even for consumers who make an conscious decision to not purchase products from the company, Apple's products often influence what the rest of the tech industry brings to market.

For the most part, Apple's influence is just on consumer end goods, but now it's starting to trickle upwards. At the Reuters Global Technology Summit in New York, Intel senior vice president Tom Kilroy said that Apple is now helping the world's largest chipmaker shape its roadmaps.

"We work very closely with them and we're constantly looking down the road at what we can be doing relative to future products. I'd go as far as to say Apple helps shape our roadmap," Kilroy said.

"Apple -- they push us hard," he said.

Since Apple's switch away from PowerPC, it's been pure Intel inside the Mac family. There have been rumors that AMD is working hard to get inside a Mac, but so far the closest thing has been Radeon GPUs.

Another potential threat is ARM, whose CPU IP have been the driving force that's propelled Apple so far forward with the iPhone and iPad products. Intel isn't worried about ARM just yet though.

"Go look at the performance of those platforms. They're taking our latest and high-end end versions of second-generation core, and ARM doesn't even come close to any capability there," Kilroy said.

Marcus Yam
Marcus Yam served as Tom's Hardware News Director during 2008-2014. He entered tech media in the late 90s and fondly remembers the days when an overclocked Celeron 300A and Voodoo2 SLI comprised a gaming rig with the ultimate street cred.
  • geekapproved
    Once Steve Jobs is gone, which won't be long, Apple will fall apart.
  • flightmare
    I don't really care about the look of a CPU.
  • vafik
    So does this mean they have to come up with a new name for CPU?
  • omac1a
    Intel sure has been bitching about Microsoft lately...I guess this explains why.

  • theshonen8899
    Hope Fusion is as good as they say it will be.
  • neiroatopelcc
    GeekApprovedOnce Steve Jobs is gone, which won't be long, Apple will fall apart.Oh I do hope so, but somehow I doubt it. Their lawyers and marketing people are good at what they do, so Apple will probably be fine even without him.
    Oh how I hope I'm wrong though.
  • DjEaZy,12784.html
  • afrobacon
    Even for consumers who make an conscious decision to not purchase products from the company

    Its not that I refuse to buy from apple, they just refuse to have reasonable prices. Why follow the other sheep when I can buy a better product with enough savings to treat myself to a delicious cake?
  • pelov
    prophet jobs will sacrifice himself to erase all the non-existent malware from all apple computers and devices.
  • GreaseMonkey_62
    Intel used to be a leader in the computer industry. If they are looking at Apple to tell them what to do next, they could loose that leadership, by becoming part of the Apple followers.