AT&T Shakes Up Data Plans
Following the acquisition of DirecTV by AT&T, the carrier is changing its current mobile service to give more data to users of its most popular data plans.
For AT&T customers, select plans are seeing a 50 percent increase in data for no additional cost. Most prominent is the new 15 GB plan, which drops $30 to a final price of $100. Because the $100 plan formerly offered only 10 GB of data, this is the only confirmed segment that saw a 50 percent increase in data.
AT&T did not state the price of plans above 20 GB under this new data scheme, but the price of 20 GB of data has fallen by $10 to $140.
| Monthly Plan Charge | Data | Monthly Device Access Charge | Unlimited Talk/Text to Mexico and Canada |
|---|---|---|---|
| $20 | 300 MB | +$25/Line with AT&T Next | N/A |
| $30 | 2 GB | +$25/Line with AT&T Next | N/A |
| $50 | 5 GB | +$25/Line with AT&T Next | N/A |
| $100 | 15 GB | +$15/Line with AT&T Next | Included |
| $140 | 20 GB | +$15/Line with AT&T Next | Included |
"There's never been a better time to be an AT&T customer. Last week, we announced a new offer to bundle DIRECTV and AT&T wireless service. Monday, we announced an offer that gives $500 in credits for DIRECTV customers when they switch to AT&T wireless service," said David Christopher, chief marketing officer, AT&T Mobility. "Tomorrow, we roll out new plans for everyone, including a plan that gives 50% more data than on our most popular plan. And we're not done yet."
This change to the mobile service comes just a few days after AT&T and DirecTV announced new bundle deals for their combined services. The new data rates will be available starting tomorrow. As the companies continue to meld together, it is likely that we will see more changes to their services show up.
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