Ex-Facebook Employee: Cambridge Analytica Wasn’t The Only Company Harvesting User Data

Sandy Parakilas, a former Facebook employee, revealed that "numerous" other companies exploited Facebook's user data, similarly to how Cambridge Analytica was able to harvest the data of more than 50 million user accounts in order to target American electoral voters. Parakilas believes that this sort of data harvesting was made possible by Facebook’s lax rules when it comes to sharing data with third parties.

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Lucian Armasu is a Contributing Writer for Tom's Hardware US. He covers software news and the issues surrounding privacy and security.

  • Dark Lord of Tech
    Facebook was designed to harvest data and be addictive.
    Reply
  • atwspoon
    I wish they would let me delete my account...stopped using FB in 2011, would love to be 100% deleted from that user data trap for good.
    Reply
  • Simon Anderson
    I can't find an article which really details what happened: maybe because investigations still ongoing but i'd think people would have a fair idea about the type of data accessible? Forgive me for speculating from here on in:

    I'm guessing that Cam.Ana. didn't send content directly to specific users yeah? I'm wondering when an app has access to user data, is it actually directly accessible? i.e. in laymen terms could you export a list of user names, email addresses, and their associated likes/comments/friends/bio etc... I'd be very surprised if that was the case.

    I'd assume that an app has access to personal data in an indirect manner, i.e. they could get a list of content that the users liked, or they could get percentages on how many users like particular posts, or a break down of age/location of their users without being able to actually tie the data back to specific people?

    What I'm getting at, is did Cam.An. simply gather info on the sort of content voters respond to, in order to then generate their own content in a similiar vain? (i.e. you could maybe analyse the meta data to work out who are democrat, republican, or swing voters... then you see that democrat and swing voters respond well to posts featuring images, or posts with pictures of dogs, etc... so you generate similiar content but with a republican message you want to push)

    Even if they did have a direct list of users, do facebook allow you to send content to specific users?? Obviously if you're friends with someone you can post directly to someones wall or send them direct messages, but even if Cam.An. had a user list they wouldn't be able to do much with it would they?

    I know facebook allows advertisers to send content to specific demographics (i.e. that's the whole appeal) so was this simply a case of Cam.An learning what demographics best to target, and then requesting facebook ad's in exactly the same way as anyone else?

    The media's painting this to be a massive data breach, but without the details, it could just as well be a reasonably innocuous if not slightly deceptive use of standard Facebook services... users accept their meta data is indirectly accessible for advertising as part of signing up. They don't expect third parties to literally have their names and details on a file: I'd highly doubt that was the case.
    Reply
  • USAFRet
    20816010 said:
    I can't find an article which really details what happened: maybe because investigations still ongoing but i'd think people would have a fair idea about the type of data accessible? Forgive me for speculating from here on in:

    Researcher builds a data collection app. Facebook provides him access to the API for free.
    "Hey dudes...participate in this"
    270,000 people download that app and provide their specific info.
    Apparently, that data is used to troll through all of their friends, friends of friends, etc, etc....55 million people.
    That data is then sold to CA for $1.6 million.
    Eventually, they present that to the campaign for whatever sum.

    This is nothing new. FB itself does this all the time. That is their reason for being.
    What...you thought they provided this website for free?
    Reply
  • Simon Anderson
    Actually hmmm http://www.wired.co.uk/article/facebook-cambridge-analytica-mark-zuckerberg-mission-data-privacy That slide worries me lol In this case "Cool Social Ap" was the research AP Mark mentioned, and they probably do have email addresses and direct links with all facebook activity. Scary! Still require users to sign up to that original ap... but that ap then sold that data to Cambridge Analytica. hmmmmm!
    Reply