Gartner: Windows 8 Did Not Significantly Impact PC Shipments in Q4

The market research firm estimated total unit shipments at 90.3 million, down 4.9 percent from Q4 2011, which saw shipments of 95.0 million. Gartner concluded that consumers are shifting content consumption from PCs to tablets. "We hypothesize," principal analyst Mikako Kitagawa said, "that buyers will not replace secondary PCs in the household, instead allowing them to age out and shifting consumption to a tablet."

The company added that it believes that this trend will "continue until the installed base of PCs declines to accommodate tablets as the primary consumption device". If there is good news for PP makers, then there is a chance of higher average selling prices as the low-end of the market is gobbled up by tablets and PCs need to run richer applications.

For the first time in more than 20 years, the release of a new Windows OS did not impact PC shipments noticeably. According to Gartner, the reasons may lie in the fact that "some PC vendors offered somewhat lackluster form factors in their Windows 8 offerings and missed the excitement of touch". Windows 8 could show greater impact once the hardware improves.

In the market, HP regained the lead ahead of Lenovo, which had surpassed HP in Q3. On a global basis HP shipped 14.6 million PCs, Lenovo 14.0 million, Dell 9.2 million and Acer 8.6 million. HP led with 16.2 percent market share, followed by Lenovo with 15.5 percent and Dell with 10.2 percent. In the U.S. HP claimed 26.6 percent of the market with 4.7 million units, followed by Dell with 19.2 percent and 3.4 million PCs and Apple with 12.3 percent and 2.1 million computers.

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  • scannall
    I'm not sure why we keep seeing these stories. For most people anyway, there is no compelling reason to get a new computer if the one you have works fine. Enthusiasts aren't the market, just a small part of it.

    And there really is no benefit for most people to go from either Vista or Win 7 to Win 8. It's nothing like the jump from Windows ME to XP for instance.
  • And it will continue not to...
  • JohnUSA
    One major factor that PCs are not selling well is because people found out how bad Windows 8 is.
    I hate Windows 8 and will never ever use it.
    Just recently I bought a new laptop and I made sure it came with Windows 7 and not the horrible and poorly designed windows 8. With this laptop I received a $14.95 coupon to buy Windows 8 which of course I will never use. I highly recommend for new buyers to get Windows 7 if possible, or wait for the new windows 9 which Microsoft is now rushing to finish and release ASAP because they know that they laid a huge egg with the abysmal Windows 8.
    I have been using Windows since 1993 and this new Windows 8 s absolutely the worst OS I have ever used.
  • drwho1
    Another Wolfchump worthless article.
  • Having bought a Windows 8 notebook (that is much more a desktop equivalent both in purpose and in use) that does not have a touchscreen on it, it isn't so much that we failed to get hardware that enabled Windows 8 to shine. It's that we are used to using notebooks/desktops in a particular way and for the most part the Modern UI styling was launched in direct opposition to that typical usage.

    Just to demonstrate how jarring that is: Internet Explorer has a switch for moving it between Modern UI and Desktop. When the switch is set to Modern UI, it ALWAYS takes up the entire screen. When switched to Desktop, it can be resized and layered with other windows. This decision makes perfect sense for a relatively low resolution phone or tablet or for a simplified user experience. Kudos for simplification.

    But as a productivity machine, the Modern UI beggars the imagination on how to see things side-by-side. You do remember the major Windows 7 marketing emphasis on dragging windows to the sides of the screen in order to put them side by side?

    It demonstrates the rationale for why Mac OS and iOS were created as distinct user experiences though gradually some of the iOS concepts are being transitioned into Mac OS. The uses are different.

    Our 11-year-old (and youngest) son has been the person that has used the new laptop the most. My wife isn't a geek in the first place and the new thing is pretty jarring for her, but getting a new laptop is nice and I think she'll catch on for the things that matter to her. I'm able to administer the silly thing like a Windows 7 box for the most part (though the strewing of the user administration between control panel and personal settings and the introduction of the use of a Windows ID similar to an Apple ID both are very, very jarring.) And it is a better notebook from a hardware perspective. A touchscreen is unlikely to have made the experience all that much easier since we typically plug into a larger screen when the notebook is at home.

    Just a very jarring OS changeout for very little value for the existing desktop user. Good luck getting corporations to buy it. I bet they insist they never want it.
  • RealBeast
    soldier2013And it will continue not to...I'm actually a bit surprised -- that Windows 8 didn't decrease sales of PCs.
  • DRosencraft
    Again, I don't see how the fates of the entire PC market are being pegged on the backs of a single OS. How about we look into the numbers they actually give us in the story. The big change came in the sale numbers for Dell and Acer. Dell has been on the downward slope for a long time, partly because they have stated a desire to move out of the consumer PC sector and double down on the business and IT sector. Heck, last week their stock rose over 10% in one day because of a rumor the company was being sold to a private investment firm. It's no surprise their sales would suffer, because they haven't tried too hard to attract new consumers. Similarly, Acer has had a spotty record, so a lot of their sales have been cannibalized by the likes of Asus, HP, Lenovo, and Toshiba. Despite Acer and Dell combining for a 30%+ decline, the overall market saw a decline of only about 5%. I would say that indicates a bigger problem with those two companies more than anything else. Everyone else had to deal with Win 8 being released, and whatever issues came up through the HDD manufacturers, so why did everyone else find a way for their shipments to grow and not these two?
  • I'm so glad my fellow PC users decided to vote with their wallets. This could have been another Diablo III situation. At least this time, the company responsible is "paying" for its stupid design mistakes.

    Let them see that we do not want to be shoehorned into "app stores." This kind of relentless POST-PURCHASE monetization has to stop. I'm tired of every goddamn company trying to implement some form of microtransactions.
  • antilycus
    And in business, it will be going NOWHERE fast
    You can only administer it with Windows Server 2012....enough said.
  • anti-painkilla
    New Title:

    Despite Win8, consumers are still buying PC's. Even Microsoft is puzzled by this.