Google Debuts First Nexus 7 Commercial

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Instead of focusing on the tablets impressive hardware features or competitive pricing, the ad takes a more real world approach.

The ad titled “Nexus 7: Camping” begins with a father and son seemingly setting up a tent in the middle of an overgrown forest, where they use the tablet to watch movies, play games, read books, and at one point use the tablet as a source of light for guidance.

The end of the commercial proves that things are not always as they seem. While we won't spoil the surprise for you, we will say that it properly demonstrates the tablets real world capabilities, even when limited to a Wi-Fi connection.

Surprisingly, the ad doesn't include a starting price point at all and simply directs viewers to the Google Play store for more information on the tablet. The tablet starts at $200 for the 8GB model and $250 for the 16GB model. However, the 16GB variant appears to be out of stock on the Google Play Store at this time.

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Billy Taylor
12 Comments Comment from the forums
  • zzz_b
    I bought one while on a trip in NY. It is a very nice hardware. Would not trade it for anything else out there at the moment!
    Reply
  • CaedenV
    Man, I can't wait till my kid is old enough to go camping :D
    Reply
  • kcorp2003
    i always thought camping now a days is to escape from the every day world of luxury items and technology. exploring and eat your kill (if its possible).


    But from this commercial. its telling me that the tablet doesn't run out of battery. until at the very end, i saw the house. lol
    Reply
  • Osmin
    They should have demonstrated the Siri like function, mentioned the quad-core hardware, Mention the speed gain with Jelly Bean, and show the low price at the end. The average consumer will think this is the average Android tablet clone and nothing special about it. You need to show it is better than the Kindle Fire with the same price but with freebies and $25 store credit.
    Reply
  • nuvon
    If this were iPad ad, I am sure there will be tons of harsh negative comments.
    Reply
  • digiex
    "Who need the grass if the horse is already dead"

    http://www.guardian.co.uk/technology/2012/jul/22/google-nexus-7-16-surprise
    Reply
  • superp
    It seems everyone is rushing in "new" phones that all looks the same. They day which everybody wares silver jumpsuit is closing in. yeah...
    Reply
  • killerclick
    Joyless and somewhat misleading (until the very end). I still like the original iPad commercial best, no specs, no technobabble and lots of energy, even if it's a copy of an older Apple Newton commercial.

    Still, I'd much rather buy the Nexus 7 if only Google wanted to sell it to me!
    Reply
  • kawininjazx
    If I was going camping I would leave my tablet at home...
    Reply
  • eddieroolz
    If you're out in nature, enjoy the nature, not the tablet.
    Reply