Headlined under the phrase "Don't get Scroogled" explains that product search results are presented by Google not just by relevance, but are also impacted such as payments by merchants.
"In the beginning, Google preached, "Don't be evil"—but that changed on May 31, 2012," Microsoft writes on scroogled.com. "That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads." Microsoft goes on and says that "they scroogle you by defining relevance as how much they're getting paid."
The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.
The campaign already launched on the Internet, but will be extended to the TV and commercials will run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post, according to a report by the AP.