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Microsoft Campaigns: Don't Get Scroogled by Google

Headlined under the phrase "Don't get Scroogled" explains that product search results are presented by Google not just by relevance, but are also impacted such as payments by merchants.

"In the beginning, Google preached, "Don't be evil"—but that changed on May 31, 2012," Microsoft writes on scroogled.com. "That's when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads." Microsoft goes on and says that "they scroogle you by defining relevance as how much they're getting paid."

The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.

The campaign already launched on the Internet, but will be extended to the TV and commercials will run on NBC and CNN and newspaper ads in The New York Times, The Wall Street Journal and The Washington Post, according to a report by the AP.

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  • A Bad Day
    May the company with the most aggressive attitude and deepest pocket wins, and may the consumers lose either way.
    Reply
  • jhansonxi
    The solution? To not miss out on the "best products and prices", and consult an "honest serach", consumers should run their searches on Bing instead.
    DuckDuckGo is an honest search that doesn't track you either.

    P.S. Webster is an honest dictionary. What's a "serach"?
    Reply
  • misterawsome
    Ahhh Microsoft don't you love their ads. who uses google shopping anyway, and if so couldn't you change the filter from relevance to best reviews or prices:low to high anyway.
    Reply
  • jakes69
    tis is a reason why I rarely use anything Google...not smartphone...not gmail...not chrome..etc.
    Reply
  • bigshootr8
    Why on earth would I use anything microsoft has online. IE (junk), Bing (junk). Google or go home. Microsoft look up no google how not to waste a billion dollars researching for a operating system for people to hate the way it works.
    Reply
  • LORD_ORION
    I miss Inference Find. :(
    Reply
  • xpeh
    misterawsomeAhhh Microsoft don't you love their ads. who uses google shopping anyway, and if so couldn't you change the filter from relevance to best reviews or prices:low to high anyway.
    Serach means shit in Russian
    Reply
  • AzureFlash
    Says the company who has been caught red-handed copying search results from the other... Keep doing what you do best, Microsoft - and by that I mean weaving webs of lies.
    Reply
  • bllue
    Newegg and Amazon is all you need
    Reply
  • jhansonxi
    LORD_ORIONI miss Inference Find.I miss the ability to exclude results from specific domains (like click-bait sites).
    Reply