HTC was once a very, very strong player in the smartphone market. Maker of the first Android smartphone, and the first Nexus device, things haven't been all that bright for the company as of late. But is a buy out in the cards?
HTC, which last week was in the news over its split with Beats Audio, is once again making headlines. This time there's talk that the company may be purchased by Lenovo. According to reports that emerged today, Lenovo is in talks to acquire HTC. Word comes via Taiwanese-language site AppleDailly. The site reports that Lenovo went to Taiwan in August for a secret meeting to discuss a "bilateral strategic cooperation." Details are scant.
Lenovo doesn't have a great deal of marketshare in the phone business, especially when you look at the global market as opposed to just the Chinese market. HTC's reach would allow Lenovo to cross international waters a lot more easily, and the company has expressed a desire to sell its devices internationally. This time last year, Lenovo began selling its handsets in India and Indonesia, as well as the Philippines and Vietnam. The company indicated in late October 2012 that it would 'over time' look at markets like the U.S. and Europe but that it wasn't in the plan just yet. In October of 2012, Lenovo's Asia-Pacific and Latin America president, Milko Van Duijl, told the Wall Street Journal: "That is going to take us a lot more time to get ready for such and expansion." Would an HTC acquisition help pave the way for such a move?