Intel has revealed its new logos for the entire line of its CPUs, as well as a new star ranking system.
Remember back in the day when we could simply identify the capabilities of a CPU based on its generation or family name, coupled with its clock speed? Ah, those were the simple days. But with the divergence in thinking between efficiency and raw clock speed numbers, things soon got even more complicated through the use of model numbers.
Now there are other things to consider, such as cache, the number of cores and even special features such as Hyper-Threading. To help consumers, especially those who do not read Tom's Hardware, Intel is rolling out a five-star system that will rate each processor against various factors. Like with hotels and restaurants, the higher the star rating, the more expensive and better the product.
Predictably, the Core i7 processors all qualify as being five star rated, while the one stars are for the modest Celerons. Check out the chart below for the ratings good through September 2009.
Also of note from the chart above are the new Intel processor branding logos. Rather than being oriented in portrait view like what we're used to, as well as Microsoft's own logo stickers, the new ones are in landscape -- though do retain the same dimensions. Displayed most prominently on each logo are the specific branding of Core, Pentium, Celeron, Atom or Centrino with a die shot as a corner background.
"It's important for people to understand that we've got all these different brands, but we have a challenge when people come to retail," spokesman Bill Calder said to PC Magazine. "How do I distinguish between the Pentium and Celeron and Core and Core 2 Duo and Core 2 Quad?"
Will the new Intel logos and star ratings help consumers make more informed buying decisions? Will the new landscape-oriented stickers mess with your computer's mojo? Hopefully we'll soon have answers to these pressing questions.
If I headed Intel, I'd have nothing but Core 2 Duo, Core 2 Quad and i7 out there right now for desktops on the consumer market. The commercial and industrial world would still see Pentium and Celeron (after all, a desk representative doesn't need a quad core, someone in Accounting who doesn't need a Core 2 Duo even)(assuming you are running your databases directly from the server instead of on each computer, and if you are doing that I highly advise you to change your setup).
Atom for netbooks of course.
You know what really grinds my gears? I dont understand WHY they cant do this still! Why not set a standard of performance, say, millions of instructions per second or instructions per mHZ * thread count or SOMETHING. If they at least set a standard it will be easier on everyone.
Same for the server market! I'm getting sick of over hundreds of model numbers all of which I shouldnt have to keep up on.
You know what would be a VERY helpful tool, a list of all known processor model numbers and the metadata that goes along with it as a tool on the CPU chart page or something. It's hard to find one good spot where all this information resides. Hell even put future roadmap processors in there!