Way back in 2009, the EU placed a €1.06 billion ($1.2 billion) fine on Intel for anti-competitive practices against AMD. For the years since, a back-and-forth battle has endured. Today, Intel claimed that the fine laid on by the EU's antitrust regulators is flawed, as reported by Reuters.
The charges against Intel are that it attempted to block AMD's growth in the market by offering PC makers, such as Dell and HP, incentives to purchase most of its CPUs from Intel. Intel paid the fine in full in 2009; however, in 2014, Intel challenged the EU General Court's Commission on the decision. Following extensive assessment, the General Court upheld the fine.
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In 2017, however, Intel took the case to the EU Court of Justice (CJEU). The EJEU disagreed with the General Court's decision in 2014 and ordered the general court to re-examine the case yet again. This process has been running up until today.
“The Commission either took a wrong approach in its decision or it carried out an as efficient competitor (AEC) test and it got it wrong,” Intel's lawyer, Daniel Bear, said to a panel of judges at the General Court in a re-hearing of the case, Reuters reported today.
In response, GC Commission lawyer Nicholas Khan said, "That was assessed very exhaustively in 2014. Intel’s request is a second bite at the cherry."
No consensus has been reached yet. Although the French consumer body UFC is backing the General Court, the Association for Competitive Technology is siding with Intel.
A judgment is expected to be announced next year, though the losing party will be able to, once again, appeal the case to the CJEU.
Does Intel really think they did nothing wrong?
I bet it turned off a whole generation of potential Intel users and placed them firmly in the Red camp even if they weren't leaning that way.
I suspect that the further we get away from the actual offence, the less propensity there will be to uphold this judgement against Intel. Besides, hey, AMD is doing alright now so what's the beef, right?
The motivation for Intel to continue this charade has probably changed from pure malice to "now that AMD is doing well and is a threat to us, let's just punch them in the face".
If this gets reversed it will embolden Intel (not that they need any help).
I know all the AMD kiddies think that both Intel and Nvidia are evil and destroying something something - if that was the case then AMD should have 90% market share rather than the single digits they have now.
As far as emboldening Intel if this is overturned - OEMs are staying away from AMD because their customers don't want them. Why buy something "as good as Intel" when Intel exists.
AMD serves an extremely useful service to Intel - allows Intel to say they are not a monopoly - "look at AMD"...
A number of court cases concluded that intel actively blocked OEMs from using AMD processors. The method was reported as being a threat/promise to:
Remove"discounts" applied against the purchase of intel hardware. The OEMs of the day couldn't easily afford this and would have gone out of business.
Remove R&D support (and offer to further support the other OEMs...Intel, by doing this stifled competition and removed options from consumers. AMD were denied access to some Tier 1 vendors e.g. Dell.
Would AMD have made a fortune given access to these markets? Who knows. Could AMD have fulfilled larger demands on its production? Who knows.
The EU, Japan, Korea and the State of New York (link https://phys.org/news/2009-11-ny-antitrust-intel.html) all investigated intel's practices. Overreaching EU?
HP, Dell, Lenovo are 3 OEMs that today are using AMD Zen based processors in their products.
Which OEMs are avoiding AMD?
Market share. Bulldozer was not competitive with Core i7 or core i5. It takes time and sustained development to rebuild trust. AMD aren't doing badly with Zen. Navi, we will have to see.
AMD is serving an extremely useful service to CONSUMERS, it is providing a choice. If you want to see why that is important then look back a few years at intel pricing.
AMD shot themselves in the foot in 2006 by spending all their money on buying ATI
so much so that they were forced to sell their own foundries in 2008
problem was they had no right to sell their IP because it wasn't theirs to begin with,both intel and AMD got the rights to produce x86 by IBM.
The only reason AMD started this lawsuit was to get some leverage to sell their foundries.
If intel really wanted to hurt AMD then intel wouldn't have settled,in america everybody pays for their own costs in court so intel could have dragged this thing out until AMD would have run out of money,which would have been a very short time.
AMD isn't doing badly but they aren't doing well either.They had a big decrease in revenue due to them announcing ZEN, nobody was buying AMD because they were waiting on ZEN and they only got back to the level of revenue they had when bulldozer first released.
If you want to see how true your statement is then just look at current intel pricing,it has remained the same and even increased,you are getting more cores but the price levels are the same and higher.
And the core count for intel only increased to the level it would have been if AMD wasn't dropping the ball all those years.
Upping the core count for a given price is equivalent to dropping the price. A 4C/8T Intel chip cost ~$350 for roughly 7 years, dropping to ~$150 over the course of about 3 years (once comet lake comes out). A 10 core HEDT CPU went from $1700 to $1000 to $600 over the course of 4 years. Whether those CPUs are called i3 or i7 or whatever doesn't really matter.
Look at the delaware papers it's listed as a major point.
Yeah like I said those are naturally occurring things,intel made the celerons dual core, put overclocking on a pentium,made a pentium with HTT enable overclocking on i3,all of this before AMD came out with ZEN.
It's what I'm saying, the chips intel gives us now are the chips we would have gotten years ago if AMD weren't so far behind.
Ok, so you agree that Intel increasing the performance per dollar of their products (in terms of offering more cores for the money) is only because AMD exists as competition (if AMD had always been competitive we would have got it sooner, instead we only got it recently). Which is exactly what the person you were responding to was saying, that having a competitive AMD is a great thing for consumers who want more for their dollar.
If intel only had their own older models as competition they would be forced to make a decently better system for people to buy the newer system and two more cores per generation would be a decent enough improvement for enough people for intel to turn a good profit.
So personally I doubt that there would be much change,intel is still only competing with themselves even with ZEN on the market,I mean AMD makes shy of 7 million even though "everybody" buys ZEN.