Sling Media Founder Joins Microsoft Xbox Team

Krikorian founded id8 Group R2 Studios, a company focused on developing home automation software for mobile devices, following the sale of Sling Media to Echo Star in 2007.

"We are thrilled to have Blake join the Xbox team," said Marc Whitten, chief product officer for IEB, in a prepared statement.

"He’s a proven innovator and well-respected leader in both the media and technology industries, having created simple, elegant products that have transformed the way people engage with and consume content. We look forward to his contribution to our team as Xbox continues to evolve and transform the games and entertainment landscape."

While Krikorian is best known for creating the Slingbox together with his brother, Jason Krikorian, he also served on the board of Amazon.com and co-founded the Philips Mobile Computing Group where he co-led the team that created the Velo 1 Windows CE handheld PC.

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Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.