TSMC founder says Intel has neither a strategy nor a CEO
Intel could develop more money on proper AI chips than on foundry services
It's still arguably too early to confidently state how successful Intel's 18A process technology (1.8nm-class) will be. But in about a year, we should know if Pat Gelsinger's five nodes in four years plan was a success. That said, Intel's failure to offer a competitive AI processor is evident even today, which gives Morris Chang, the founder of TSMC, reason to claim that Intel should have focused on the development of AI processors rather than on making chips using leading-edge nodes. The TSMC icon also said that Intel had neither a strategy nor a new CEO, and that finding both will be difficult.
"I do not know why Pat resigned," said Chang at a press conference dedicated to the publication of his biography, Reuters reports. "I do not know if his strategy was bad or if he did not execute it well." [...] "Compared with AI, he seemed to focus more on becoming a foundry. Of course, now it seems that (Gelsinger) should have focused on AI."
Chang's criticism is understandable. Nvidia earns tens of billions of dollars per year selling AI processors, considerably more than TSMC earns on fabbing those chips. If Intel had competitive AI processors, it could make more money than it would on making chips for others, so it's easy to argue that an AI strategy should have been prioritized years ago.
When Gelsinger took the reigns in 2021, his main strategy was focused on IDM 2.0, which involved developing five leading-edge process technologies in four years and becoming the world's second-largest contract maker of chips by 2030. While Intel clearly had a product strategy as well, the world has yet to see major products developed under Pat Gelsinger as the CEO.
Last month, Intel announced it would miss its $500 million sales target for the Gaudi 3 AI accelerators this year due to software issues. It usually takes over three years to develop, implement, and mass-produce a chip. Gaudi 3 was at least partially defined before Gelsinger became the CEO of Intel, so it is impossible to say that he is responsible for this product's hardware. Nonetheless, insufficient focus on AI software seems evident.
Chang's biography, released recently, provides a deeper context to his remarks. The memoir chronicles his life from 1964 to 2018 and sheds light on TSMC's key partnerships with companies like Apple and Qualcomm. It also recalls Intel's decision in the 1980s to decline an invitation to invest in TSMC, another move that, at this point, is easy to see in hindsight as a missed opportunity.
Intel's current situation is marked by uncertainty. With no immediate successor for Gelsinger, its strategic direction seems the same for now — develop competitive products and retain manufacturing operations — and that means facing the same challenges. And although Gelsinger is out, the Board of Directors has yet to say whether the company has defined its revamped strategy for AI.
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"They currently have neither a new strategy nor a new CEO," Chang added. "Finding both is very difficult."
Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.
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Jame5 That has to be the most self-serving criticism ever. "You focus on developing designs. Leave the foundry work to me so I can make even more money."Reply -
-Fran- "You know that guy down the street that also has a bakery? Yeah, him. He's such a good carpenter, as he built his own shop, he should get out of the baking business and do wood work instead . Totally. :smirk: ".Reply
Regards. -
logainofhades I will be glad when the AI bubble bursts. So sick of hearing AI this and AI that.Reply -
why_wolf TSMC announces Intel should give them more money. I'm sure there would be no financial repercussions of their being only one company in the world who could make said chips.Reply -
Dustyboy1492 This guy is so arrogant and condescending. TSMC will have issues someday and I will be here for it.Reply -
bit_user Reply
What if it's more like the Internet? Sure, we had a dot-com bubble, and it did burst, but the Internet is still with us.logainofhades said:I will be glad when the AI bubble bursts. So sick of hearing AI this and AI that. -
bit_user BTW, it's not as if Intel has been oblivious to AI. Their Xeon Phi product line was aimed at the same sorts of HPC workloads as Nvidia had targeted. Intel started pivoting more towards AI in 2017, with Knights Mill (the last Xeon Phi models they produced), not long after Nvidia's P100 had started making waves.Reply
Going as far back as Broadwell or Skylake, their iGPUs also had packed fp16 dot product, which was a sort of weird thing to put in there, unless you were anticipating AI and convolutional neural networks. They did this even before Nvidia put it in the P100.
Then, in 2016, Intel bought Movidius. They also bought Nervana Systems, that year, which was their server-based AI strategy (with Movidius being decided more client/edge-focused). Then, in 2020, they upgraded their server AI stack with the acquisition of Habana Labs. They hedged this bet by building AI horsepower into Ponte Vecchio (marketed as the Xe Datacenter Max).
So, I think you can fault Intel for execution, but it's not like they were blind-sided or haven't been working on AI for long enough. Perhaps what they lacked was more focus and a better appreciation of how much harder it is to compete with Nvidia than practically anyone else they had faced.