Digitimes expects Apple will be able to increase its Mac sales enough to become the world's fifth largest PC brand behind HP, Dell, Acer and Lenovo.
The research arm of the publication estimates that Apple will ship about 24 million computers, excluding the iPad line, in 2013. Forecasted shipments for 2012 are 20.8 million units. Digitimes did not release market share estimates.
For the third quarter of this year, Gartner said that Apple shipped 2.08 million Macs in the U.S., which was down 6.1 percent year-over-year, but better than the industry average, which saw a decline of 13.8 percent. The only major PC maker that was able to grow its shipments in the period was Lenovo (+6.1 percent to 1.36 million units). Apple was listed as the third largest PC brand with a market share of 13.6 percent, behind HP with 27.0 percent and Dell with 21.4 percent.
Digitimes estimates that Apple will ship 65 million iPads in 2012 and somewhere between 75 and 85 million in 2013.
Wolfgang Gruener is an experienced professional in digital strategy and content, specializing in web strategy, content architecture, user experience, and applying AI in content operations within the insurtech industry. His previous roles include Director, Digital Strategy and Content Experience at American Eagle, Managing Editor at TG Daily, and contributing to publications like Tom's Guide and Tom's Hardware.
