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Nvidia's Tegra Cost So Far: $2 Billion

In Nvidia's case, Tegra raked up a cost of more than $2 billion over the past five years, Huang said.

The cost for developing such a chip is likely to go up over time, Huang said, and is driven by an approach to come up with "something magical" and "unexpected" in every product generation. For example, while Kal-El will be moving to four cores, with one additional supporting core, the cores in the succeeding product generation will offer more performance and there will be a feature that catches Nvidia's rivals "off-guard", the executive said.

He also speculated that, as tablet and smartphone markets expand, they may segment and there may be reasons for companies such as Apple to actually buy third-party processors that accommodate the requirements of those segments.

  • I want photo-realistic games.
  • ghnader hsmithot
    I dont know why everybody hates Nvidia.
  • halcyon
    ghnader hsmithotI dont know why everybody hates Nvidia.Everybody doesn't hate Nvidia
  • FunSurfer
    Why is the article about Tegra and the photoes about Fermi and Tesla?
  • pyoverdin
    Hello everybody, shopping season coming in, good prices:
    My Dignity : $.0.01/hour
    My Virginity : $0.4
    My will to live : $0.6
    My kidney : $1.0
    My wife : $2.0/hour
  • pyoverdin
    Remember everyone, when Nvidia talks about "something magical" and unexpected it means 20% improvements in performance.
  • Wish I Was Wealthy
    All technology costs money, but it depends on their profit margins if it's worth the effort to continue. So as long as they can make a profit, than you'll see them continue with this product line.
  • kawininjazx
    I am really looking forward to Tegra 3 before I pick up an Android tablet.
  • Thunderfox
    4 cores on devices that suck for multitasking is probably pointless. They need to concentrate on speed.
  • kyuuketsuki
    Thunderfox4 cores on devices that suck for multitasking is probably pointless. They need to concentrate on speed.Multiple cores are not just for multitasking.