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Microsoft Ad: It Costs $30,000 to Fill iPod

Microsoft hired Wes Moss, a certified financial planner to explain the kind of money you’ll spend trying to fill an iPod with music as opposed to a Zune. The commercial is fairly straight forward. With iTunes' "a buck a song" pricing, you’ll spend $30,000 “filling the latest iPod.” With ZunePass, you can have unlimited music, for $14.99 per month.

However, there’s one tiny problem. The $30,000 versus $14.99 per month argument is all well and good but that assumes the user is starting out with no music library at all. Using Moss’s 120 GB iPod example, it’s hard to imagine someone buying a high capacity MP3 player if they don’t already own tons of music. It also doesn’t factor in peoples’ CD collections, photos, or videos they might want to store on their iPod. 

Moss makes a good point. Who has $30K lying around to spend on music? And as a heavy consumer of music, I’m all for subscription based services. This ad would probably have worked better with one of the lower end iPods purchased by those who don’t have a huge music library and likely would be starting from square one. Then again, Microsoft wouldn’t get to tell you your Apple MP3 player is costing you $30K if they went with the Nano.

Check out the ad here. Oh and for those interested, Engadget points out that Wes Moss was booted off of Donald Trump's The Apprentice in week eleven.
 

  • stlunatic
    Why not just download mp3s off the internet for free?
    Reply
  • bustapr
    Actually that ad should really have been thrown at itunes and not the big expensive ipod that nobody ever fills. Its true that subscription services are better but thats really when your zune would last more than a week. I had a zune and it toased on the first day.
    Reply
  • bustapr
    stlunaticWhy not just download mp3s off the internet for free?because its ilegal?
    Reply
  • stlunatic
    Its also ilegal to urinate in public...
    Reply
  • mindless728
    oh no, the RIAA just got your IP address, lol
    Reply
  • Platypus
    It's about time they did some advertising for their Zune. I do like the $15/mo versus having to pay $1 (sometimes more since they raised the rates a little) for every single song you want to put on your iPod.

    Now if only they would make the Zune in a variety of methods, along with a variety of accessories (like anything that keeps the user from having to worry about wires while they're exercising), I think I'd be all over this one.

    That might make a nice article in the future. iPod accessories vs Zune accessories, and whether they are worth it or if they're just another little thing to try to nickel and dime you. $30 wall charger for the iPod, anybody?
    Reply
  • norbs
    bustaprActually that ad should really have been thrown at itunes and not the big expensive ipod that nobody ever fills. Its true that subscription services are better but thats really when your zune would last more than a week. I had a zune and it toased on the first day.
    aww so you didn't even have a chance to have it crash on you on new years?
    Reply
  • tenor77
    stlunaticIts also ilegal to urinate in public...
    So is sex in public. Turns out we weren't alone on the beach after all.
    Reply
  • norbs
    tenor77So is sex in public. Turns out we weren't alone on the beach after all.yes he was with a woman?
    Reply
  • stlunatic
    There are sites where you can download music LEGALLY for FREE...
    Reply