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Bing vs Google: The Bing It On Challenge

By - Source: Bing | B 63 comments

According to Microsoft, 2:1 users prefer Bing search results over Google.

Despite a fairly active marketing campaign, Microsoft's Bing search engine is often perceived as a second to Google's. Now, the company hopes to establish itself as the search titan with the new "Bing It On" challenge.

Starting today, users can hop on the Bing It On page to participate in a Pepsi Challenge-like competition. First, the user enters a search topic either from a list of pre-defined words or from their own ideas. After entering the search, Bing It On reveals two side-by-side search results with the name of the search engine omitted.

The user is then prompted to choose which side they prefer, or declare the round as a draw. After five rounds of duking it out, the webpage reveals which engine was chosen for each round and the ultimate winner of the five.

If Google happens to come out on top, Microsoft states, "Google may have won this round, but others picked Bing web search results over Google nearly 2 to 1 in blind comparison tests." Prior to the launch of the challenge, Microsoft contacted an independent research company to produce a similar challenge test of statistical significance.

Bing It On Challenge

Although the exact details of the study haven't been revealed, Microsoft claims the results were nearly 2:1 in favor of Bing. While the Bing It On challenge may be a great way for Bing to establish itself as the superior search engine, it can also have quite the opposite effect. Some of us here ran the challenge several times with Google coming out on top each time.

And according to the wall posts on the Bing Facebook page, we aren't the only ones. Now it's just a matter of time before we see who the internet declares as the champion, assuming Bing publishes the total results of the challenge. Head on over to to participate in the challenge and let us know your results in the comments below!


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Top Comments
  • 21 Hide
    iceman1992 , September 7, 2012 1:15 PM
    My result : 4 Google, 0 Bing, 1 Draw.. LOL the strategy backfired in my case
  • 10 Hide
    serendipiti , September 7, 2012 1:52 PM
    Probably Bing finds more and better pornography... that explains the 2:1 ratio
Other Comments
  • 7 Hide
    samkl , September 7, 2012 1:11 PM
    Good call for Microsoft to try to shake up Bing. I just dont know anyone who willingly uses Bing or anything that Bing does better than Google. What the answer to this question "why anyone would willingly switch from Google to Bing"?
    Some true differentiator examples are:
    - search does not "bubble" you and does it trace your past searches. there are people who like it and use
    - Qaudlook search puts classic and realtime social media together. there are people who like to save time.
    - finds realtime answers

    Where is search going from Google? Could there be anything beyond?
  • 21 Hide
    iceman1992 , September 7, 2012 1:15 PM
    My result : 4 Google, 0 Bing, 1 Draw.. LOL the strategy backfired in my case
  • 2 Hide
    captainblacko , September 7, 2012 1:17 PM
    I like bing but i never use it mainly because firefox defaults the search tool bar to google and im too lazy to change it!

    anyway the best thing for me about Bing is the maps. I love the birds eye view feature.
  • -4 Hide
    jaquith , September 7, 2012 1:18 PM
    Google is still 'it' until there's something better...still waiting!

    Hmm...Coke vs Pepsi, well Bing is salt water.

    /Edit - for those ____ folks with the (-1) ; 0 Bing vs 5 Google! '2 to 1' must not know how to search.

    See for yourself =>

    Again, ...Coke vs Pepsi, well Bing is salt water.
  • 8 Hide
    Anonymous , September 7, 2012 1:19 PM
    Tried that, Google 4 - Bing 1
  • -6 Hide
    znakist , September 7, 2012 1:21 PM
    BING WON 0 ROUNDS * loool why im not surprised. They suck big time on the search. nothing compare to google right now.
  • 7 Hide
    Anonymous , September 7, 2012 1:39 PM
    Bing 0 - Draw 1 - Google 4
    Bing brought up a lot of sites selling what I was looking for rather than sites with information about what I was looking for. For example if I search for an IBM M1015 Bing brought up nothing but generic faceless wholesaler websites while Google brought up threads from [H]ard|Forum, VMware forums and many more info pages. Bing is just marketing crap, though not saying Google isn't, at least Google doesn't make it as apparant.
  • 4 Hide
    The_Trutherizer , September 7, 2012 1:44 PM
    I like Bing's add free result., but I cannot say I have a preference for actual web results between the two. For me Google's image and video results are far superior to Bing's . And these are features I often use. In general Google's extra search features are better. Microsoft's implementations seem thin at best or poor imitations in the worst cases. No map search - Google rules freely accessible maps plain and simple. And finally when moving down the list of broad seach options in both browsers you basically start seeing the cracks in Bing when you press the "more" option in the both browsers. Bing is weak.
  • 2 Hide
    hunshiki , September 7, 2012 1:48 PM
    @Samkl: I tried switching to Duckduckgo, due to their "Google is evil" marketing. It's true to some extent, as in it really tracks your search and will provide personalized ads.

    But again. When I'm logged in, or I just use, I get good results. Results I can use, I want.
    If I use Duckduckgo (either from the website or from Firefox's search bar), I just get irrelevant links.

    (And there is Ghostery, if anyone dislikes the tracking features. For example, this page contains 18 scripts, according to Ghostery.)
  • 3 Hide
    vertigo_2000 , September 7, 2012 1:51 PM
    Google 3, Bing 2 - It was close for me. in all honesty, they both brought up basically the same websites... Google just seemed to put them in more relevant order.
  • 10 Hide
    serendipiti , September 7, 2012 1:52 PM
    Probably Bing finds more and better pornography... that explains the 2:1 ratio
  • -2 Hide
    Anonymous , September 7, 2012 1:57 PM
    IDK know about search results, but Bing maps is really terrible when compared with Google. A lot of times streets, zip codes and towns/suburbs really do not match or Bing maps cant find address at all, while Google maps can find and has a lot more details about area.
  • 4 Hide
    godfather666 , September 7, 2012 1:58 PM
    2 google, 1 bing, 2 draws.

    Google is usually better, there's no question in my mind. I'd be really surprised if 2 to 1 chose Bing.
  • 9 Hide
    kinggraves , September 7, 2012 2:12 PM
    Search for 5 pirated torrents. Bing wins every time since they didn't bend over to corporate force and censor their searches (yet). If Google continues to censor their results for both their own gain and the gain of the industry instead of asserting their rights as a neutral third party, I cannot support them. When Bing eventually does it, it will be time to switch to something else. A search engine's job is to give me the results I searched for, not present me with the results the search engine's owner wants me to see in an attempt to control me.
  • 3 Hide
    teh_chem , September 7, 2012 2:14 PM
    Bing it on? This sounds like the Windows Phone "Smoked" campaign, and we all know how well that turned out for WP7.x marketing (I'm not saying anything about WP, only that MS's marketing sucks because it didn't get anyone to buy their product more than normal).

    Why does MS continually introduce marketing that can easily leave it hanging as not-the-best option? And then frequently does?
  • 9 Hide
    Fabel , September 7, 2012 2:25 PM
    Google 5 Bing 0, and I was expecting a 3-2 result O_o

    Btw great way for MS to know what keyword searches they need to improve...
  • 1 Hide
    rantoc , September 7, 2012 2:31 PM
    Google 4-1 Bing... Its an improvement compared to 5-0 it would have been about 1/2 year ago!
  • 0 Hide
    iceman1992 , September 7, 2012 2:35 PM
    And anyway, people can find out easily which is which.. Just search "1-1" and tada!
  • 0 Hide
    boiler1990 , September 7, 2012 2:39 PM
    I can't usually find my search result in Bing. Google spends a lot of money cleaning up their search interface, which is why there are a 1-2 ads up top, a few on the side, and then all of your results. Fairly clean.

    Bing on the other hand, has an extremely distracting toolbar, ads f***ing everywhere (mixed in with results on occasion) and the results text is smaller than the ad text, making it easier for the results to get buried.
  • -3 Hide
    kingsix , September 7, 2012 2:43 PM
    who searches for pirated torrents, I just search for torrent sites and it doesn't seem to censor those ;) 
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