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SWTOR Gains 2 Million Users from F2P

By - Source: GameSpot | B 33 comments

Making the switch to F2P was a good move for SWTOR.

In the past two years, quite a few MMOs have been making the transition to F2P with, apparently, great success. Recently, En Masse Entertainment celebrated TERA surpassing the 1.4 million user mark just a month after making the switch.

Last year, BioWare's Star Wars MMO The Old Republic was struggling to maintain a stable player base. In 2012, the game sustained a 400K drop in players from February to March, just a few months after its official launch. The losses were heavy enough that by August, BioWare and EA were already considering making a switch to free-to-play. The transition was finalized in November last year.

Now, SWTOR is reporting that over two million new accounts have been created since the F2P change. "Since launch of the free-to-play option we have had over 2 million new accounts created and have thousands of new players jumping in every single day," said BioWare executive producer Jeff Hickman in the SWTOR "State of the Game #3" blog post. "This means more people to play with, more growth for your guilds, more Warzone matches, and more ways for players to continue to advance their characters."


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  • 18 Hide
    Stimpack , March 25, 2013 5:25 PM
    Good, bad, or ugly, they're going to say this game is doing great until the day it shuts down.

    I'm not trying to be a jerk or anything, but that's just how it works.
  • 10 Hide
    rawoysters , March 25, 2013 5:36 PM
    When is Tom's going to do something about these worthless spammers?
Other Comments
  • 7 Hide
    dirtyferret , March 25, 2013 5:19 PM
    glad to hear the game is doing OK. i played the beta and it seemed fun enough
  • 18 Hide
    Stimpack , March 25, 2013 5:25 PM
    Good, bad, or ugly, they're going to say this game is doing great until the day it shuts down.

    I'm not trying to be a jerk or anything, but that's just how it works.
  • 10 Hide
    rawoysters , March 25, 2013 5:36 PM
    When is Tom's going to do something about these worthless spammers?
  • -5 Hide
    seller417 , March 25, 2013 5:44 PM
    Brilliant, WOW will be next
  • 5 Hide
    shikamaru31789 , March 25, 2013 5:52 PM
    MMO's need to stop trying to be WoW. You are not goinmg to succeed by making a WoW clone and adopting a P2P business model. WoW succeeds because it has so much content. There's no feasable way you can make a new MMO with as much content as WoW or EVE or any of the other MMO's that are still P2P. Players will burn through the content in a new MMO quick, and either move on to the next new MMO or back to an older one. That's what happened to me in SWTOR, I leveled 2 characters to max and got bored because there wasn't much endgame content. I wasn't going to keep paying $15 a month to level more characters to max.
  • 5 Hide
    mazty , March 25, 2013 5:55 PM
    "two million new accounts have been created "
    That doesn't mean 2 million people are now playing the game. I imagine 60% at least didn't bother to come back after they realised what a mess of a WoW clone it is.
  • 4 Hide
    memadmax , March 25, 2013 6:20 PM
    seller417Brilliant, WOW will be next

    Highly doubtful....
    One of the mistiques about wow is that if you work hard enough you can be an epic player.
    But f2p often ends in p2w... not in the wow formula...
  • 2 Hide
    Gundam288 , March 25, 2013 6:29 PM
    memadmaxHighly doubtful....One of the mistiques about wow is that if you work hard enough you can be an epic player.But f2p often ends in p2w... not in the wow formula...

    well, they could always sell pets and mounts....
  • -3 Hide
    griptwister , March 25, 2013 6:29 PM
    I would love to play it... IF I COULD INSTALL IT!!! I spent hours trying to get it to install and download... tinkered with it, and no such luck!!! It's a total waste of time... If they can fix the installer, I would consider playing it.
  • -1 Hide
    inz0mn1ak , March 25, 2013 7:32 PM
    i enjoyed it when i played and now that its free to play i log on from time to time, its a great game
  • 5 Hide
    unksol , March 25, 2013 8:10 PM
    Just imagine the money they could have made if they hadn't trashed kotor III into yet another junky MMO like WOW
  • 0 Hide
    spectrewind , March 25, 2013 9:08 PM
    StimpackGood, bad, or ugly, they're going to say this game is doing great until the day it shuts down.I'm not trying to be a jerk or anything, but that's just how it works.


    Not at all. I think you hit the nail on the head. First and foremost, these companies are in business to make money. As soon as there is no legal repercussion to closing it down, risk mgmt say OK, and the cost of supporting it supersedes the money it brings in... i.e. it becomes dead weight to them... they will pull the plug (or sell it).
    Most publicly traded companies will do this in trying to keep their quarterly share holders happy. Kind of myopic, but that's how businesses work.
  • 2 Hide
    garrick , March 25, 2013 10:04 PM
    It's a great game imo and the F2P is fantastic for casual players but I just don't have time to really get into it that much.
    :( 
  • -1 Hide
    FloKid , March 25, 2013 10:24 PM
    SWTOR gains 2 million, Guild Wars 2 looses 2 million
  • -4 Hide
    demonhorde665 , March 25, 2013 11:11 PM
    shikamaru31789MMO's need to stop trying to be WoW. You are not goinmg to succeed by making a WoW clone and adopting a P2P business model. WoW succeeds because it has so much content. There's no feasable way you can make a new MMO with as much content as WoW or EVE or any of the other MMO's that are still P2P. Players will burn through the content in a new MMO quick, and either move on to the next new MMO or back to an older one. That's what happened to me in SWTOR, I leveled 2 characters to max and got bored because there wasn't much endgame content. I wasn't going to keep paying $15 a month to level more characters to max.



    content wise i got 4 words for you THE ELDER SCROLLS ONLINE , this game WILL kill WoW beause

    1. it is NOT a Wow clone
    2. it will have far more content than WoW offers , as it wil cover all of tameriel from skyrim to black marsh to morrowind and beyond.
  • -1 Hide
    reajpet , March 25, 2013 11:22 PM
    Unique game means here.I really happy to get this game .Game is very good.
  • 0 Hide
    Firzenizer , March 25, 2013 11:26 PM
    Just an other generic MMO with nothing in it. Gear-based, level based MMOs are seen. We need more of skill based MMOs like Darkfall and Mortal Online. And hopefully Elderscrolls online will be something like it. I just highly doubt it. It will probably be made for casual carebears with no proper PvP and no proper guild activities.
  • -1 Hide
    shikamaru31789 , March 26, 2013 12:54 AM
    demonhorde665content wise i got 4 words for you THE ELDER SCROLLS ONLINE , this game WILL kill WoW beause 1. it is NOT a Wow clone 2. it will have far more content than WoW offers , as it wil cover all of tameriel from skyrim to black marsh to morrowind and beyond.

    I've been watching ESO closely. It's the first MMO in awhile to give me hope. I'm not sure that it will offer more content than WoW at launch. Not sure exactly how much WoW has but it must be alot, they've been adding content for what, 8 years? But, I read an article today about someone from Zenimax at PAX saying that ESO would have 400 hours of content at launch. That's pretty impressive. But ESO looks impressive all around, great graphics and art style, action combat with Skyrim like mouse clicking to attack supplemented by a small 5 slot action bar, fully voiced. I'm definitely psyched for ESO.
  • 0 Hide
    shikamaru31789 , March 26, 2013 12:58 AM
    FirzenizerJust an other generic MMO with nothing in it. Gear-based, level based MMOs are seen. We need more of skill based MMOs like Darkfall and Mortal Online. And hopefully Elderscrolls online will be something like it. I just highly doubt it. It will probably be made for casual carebears with no proper PvP and no proper guild activities.

    PvP in ESO sounds pretty impressive to me so far. Fighting for areas in Cyrodil, laying seige to enemy controlled towns. As for Guild's, I know when Jesse Cox (OMFGCata) got invited to play the game a few months ago, Zenimax had also brought in Guild Leaders from some of the main Guilds and Jesse said they were writing down ideas those Guild Leaders were giving them. So I have high hopes for the Guild system.
  • 0 Hide
    leyaena , March 26, 2013 1:02 AM
    demonhorde665content wise i got 4 words for you THE ELDER SCROLLS ONLINE , this game WILL kill WoW beause 1. it is NOT a Wow clone 2. it will have far more content than WoW offers , as it wil cover all of tameriel from skyrim to black marsh to morrowind and beyond.


    New MMO's since the dawn of time (of WoW?) have been praised as WoW-killers for exactly these 2 reasons prior to release. I'm thinking of Rift, SWTOR and GW2 most recently.

    The thing is, prior to release people can speculate and wish all they want, but WoW's far from dead yet, much less so than quite a few of those MMO's that were promoted as being WoW-killers.
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