Samsung: Consumers Know Which Device They're Using
Samsung says consumers know exactly what they're getting themselves into before they even begin to use their device.
After five days of duking it out in court, Samsung brought out the big guns and booted up three devices for the jury.
Hoping to show them just how easy it is to differentiate between their products and Apple's, Samsung brought up exactly how many steps it takes before consumers can even see so many of the design aspects Apple claims Samsung copied.
One of the major points brought up by Apple in opening statements was that Samsung's devices are so similar to theirs that consumers could end up mistaking a Samsung device for an Apple one.
To defend themselves, Samsung first booted up the Droid Charge, showing that consumers had to turn the device on, unlock it, and then hit a software button in order to pull up a list of applications. This meant users would first see a large Samsung splash title screen, an animated video with the iconic robotic "DROID" sound and then have to go through two more steps before seeing all of the phone's application icons.
This was significant because Apple spent a majority of the day having expert witness Susan Kare testify regarding how the similarities between iconography and home-screen layout infringed on Apple's design patents. After booting up the Droid, the company booted up an iPhone showing how Apple's product starts up with a distinct Apple logo before going into the home screen.
Samsung's counsel Charles Verhoeven continued this defense with Apple's next expert, Russell Winer, who pointed out similarities between the Galaxy Tab 10.1 and the iPad. With Apple using the Samsung-led Best Buy study for their argument, Samsung snapped back by turning on the Galaxy Tab to show how easy it is to differentiate between the two.
Like the Droid Charge earlier, the Galaxy Tab booted up with a Samsung splash screen, this time also clearly showing the name of the device. For more information about what went on in the courtroom, check out the source article from Cnet.
So consumers are illiterate (can't read the words "Galaxy Tab" or "iPad" printed directly on the tablet) and stupid (don't look at the box of the product they are buying)? Yup, describes me to a "T."
So consumers are illiterate (can't read the words "Galaxy Tab" or "iPad" printed directly on the tablet) and stupid (don't look at the box of the product they are buying)? Yup, describes me to a "T."
Should PS3s now have stickers on them saying "NOT AN XBOX, not a PS2" and XBOXs have stickers saying "NOT A PS3"
The person who really wanted the thing, usually knows or figures it out.
They just are uninformed buyers, but weren't misled.
Unless they are truly misrepresenting the product like a Sorny or Panasorniac, or a Roolex.
If I were on the jury I'd say that is a BS argument and actually hold it against Apple's lawyers for trying to pull BS.
Don't forget, it's on the box too! Distinguishable by anyone who can read, before they even purchase it. Plus, it has nothing to do with the product, but with the box it comes in.
Ever since schools started teaching WHAT to think instead of HOW to think, humankind has gotten dumber and dumber. No, I don't think it can be fixed - people are too dumb to realize it needs fixing. All I can do is seek to make myself smarter.
Are you dissing my Roolex/ ;P
I know there may be a small group of people who'd buy an electronic device for 100's of dollars without knowing what it is but their percentage of the total smartphone and tablet buyers must be negligible.
There is data to confirm that consumers are returning Samsung devices because they thought they were Apple. These are not made up #s which is stated to be 38% and from actual surveys, etc. Average consumers are clueless...heh.
*Everyone votes for Samsung*
/End court battle
It's not Samsung's fault a consumer can't read... or tell the difference between logos.
More likely this ^^^^
Did you know that Samsung is the Korean word for Apple?
Seems like you missed the last batch of Apple commercials. Next commercial to air includes teaching the alphabet, using as example the differences between the words Apple and Samsung, and presenting their new best friend, Lawyer Man.
Yeah, would Apple really call their own customers stupid? Even they aren't daft enough to do that in public.
Dunno how some people allegedly cant distinguish between a samsung and apple pad unless they are my 80 year old grand parents.
If you minutely follow their logic, they are saying customers are smart, and it's the copying that is the reason customers are confused.
It's actually the counterargument to Apple that customers are stupid.
But by just opening the can of worms, they are bringing up the subject of customer stupidity, so it doesn't matter if they are saying customers are smart and, whoever brings up the subject of customer stupidity gets associated with calling some customers stupid.
It's sort of like a loaded question used, like when they say "Candidate X now votes against wife beating " people start wondering, hey he beat his wife in the past or was for it.