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Samsung: Consumers Know Which Device They're Using

By - Source: Cnet | B 34 comments

Samsung says consumers know exactly what they're getting themselves into before they even begin to use their device.

After five days of duking it out in court, Samsung brought out the big guns and booted up three devices for the jury.

Hoping to show them just how easy it is to differentiate between their products and Apple's, Samsung brought up exactly how many steps it takes before consumers can even see so many of the design aspects Apple claims Samsung copied.

One of the major points brought up by Apple in opening statements was that Samsung's devices are so similar to theirs that consumers could end up mistaking a Samsung device for an Apple one.

To defend themselves, Samsung first booted up the Droid Charge, showing that consumers had to turn the device on, unlock it, and then hit a software button in order to pull up a list of applications. This meant users would first see a large Samsung splash title screen, an animated video with the iconic robotic "DROID" sound and then have to go through two more steps before seeing all of the phone's application icons.

This was significant because Apple spent a majority of the day having expert witness Susan Kare testify regarding how the similarities between iconography and home-screen layout infringed on Apple's design patents. After booting up the Droid, the company booted up an iPhone showing how Apple's product starts up with a distinct Apple logo before going into the home screen.

Samsung's counsel Charles Verhoeven continued this defense with Apple's next expert, Russell Winer, who pointed out similarities between the Galaxy Tab 10.1 and the iPad. With Apple using the Samsung-led Best Buy study for their argument, Samsung snapped back by turning on the Galaxy Tab to show how easy it is to differentiate between the two.

Like the Droid Charge earlier, the Galaxy Tab booted up with a Samsung splash screen, this time also clearly showing the name of the device. For more information about what went on in the courtroom, check out the source article from Cnet.

 

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Top Comments
  • 31 Hide
    icemunk , August 10, 2012 7:21 PM
    Apple: "We think our customers are too stupid to tell the difference"
  • 29 Hide
    Vorador2 , August 10, 2012 7:08 PM
    Also, the big Samsung logo on the front of most Samsung devices. Apple and their experts seems to be consistently missing it.
  • 24 Hide
    nbelote , August 10, 2012 7:08 PM
    Can't distinguish?

    So consumers are illiterate (can't read the words "Galaxy Tab" or "iPad" printed directly on the tablet) and stupid (don't look at the box of the product they are buying)? Yup, describes me to a "T."
Other Comments
  • 29 Hide
    Vorador2 , August 10, 2012 7:08 PM
    Also, the big Samsung logo on the front of most Samsung devices. Apple and their experts seems to be consistently missing it.
  • 24 Hide
    nbelote , August 10, 2012 7:08 PM
    Can't distinguish?

    So consumers are illiterate (can't read the words "Galaxy Tab" or "iPad" printed directly on the tablet) and stupid (don't look at the box of the product they are buying)? Yup, describes me to a "T."
  • 19 Hide
    raytseng , August 10, 2012 7:14 PM
    I think this whole line of questioning is more along the lines of how many kids on christmas day are disappointing their parents got them a Playstation instead of an xbox (or viceversa). Or got an xbox instead of an xbox360. or a ps2 instead of a ps3.

    Should PS3s now have stickers on them saying "NOT AN XBOX, not a PS2" and XBOXs have stickers saying "NOT A PS3"

    The person who really wanted the thing, usually knows or figures it out.
    They just are uninformed buyers, but weren't misled.

    Unless they are truly misrepresenting the product like a Sorny or Panasorniac, or a Roolex.

    If I were on the jury I'd say that is a BS argument and actually hold it against Apple's lawyers for trying to pull BS.
  • 31 Hide
    icemunk , August 10, 2012 7:21 PM
    Apple: "We think our customers are too stupid to tell the difference"
  • 23 Hide
    Anonymous , August 10, 2012 7:22 PM
    iSheep can't read
  • 23 Hide
    NightLight , August 10, 2012 7:28 PM
    they're identifying it wrong!
  • 11 Hide
    Anomalyx , August 10, 2012 7:42 PM
    Vorador2Also, the big Samsung logo on the front of most Samsung devices. Apple and their experts seems to be consistently missing it.

    Don't forget, it's on the box too! Distinguishable by anyone who can read, before they even purchase it. Plus, it has nothing to do with the product, but with the box it comes in.
    Ever since schools started teaching WHAT to think instead of HOW to think, humankind has gotten dumber and dumber. No, I don't think it can be fixed - people are too dumb to realize it needs fixing. All I can do is seek to make myself smarter.
  • 6 Hide
    Anonymous , August 10, 2012 7:43 PM
    raytsengUnless they are truly misrepresenting the product like a Sorny or Panasorniac, or a Roolex.


    Are you dissing my Roolex/ ;P
  • 6 Hide
    Anonymous , August 10, 2012 7:47 PM
    There holding the box wrong
  • 3 Hide
    face-plants , August 10, 2012 8:40 PM
    This case has become a daily source of entertainment for me. All my feelings about the legitimacy of the argument have been hashed out ad nauseam but now I am just reveling in the humor of Apple's arguments. The only possible scenario I could imagine someone confusing the two tablets or two smartphones would be if someone else was sent to the store to pick up an iPad or iPhone for someone else and was completely oblivious to product packaging and the massive amount of advertisements for both products they have surely seen.

    I know there may be a small group of people who'd buy an electronic device for 100's of dollars without knowing what it is but their percentage of the total smartphone and tablet buyers must be negligible.
  • 11 Hide
    shaun_shaun , August 10, 2012 8:43 PM
    I really hope this evil Apple will rot in hell soon with their iSheeps !
  • 4 Hide
    master_chen , August 10, 2012 8:45 PM
    Looks like Apple really got pwnd this time. But the war still goes on...
  • 9 Hide
    Haserath , August 10, 2012 9:10 PM
    Apple: "We believe people like you *points at jury* are too stupid to distinguish the difference between our and this ."


    *Everyone votes for Samsung*
    /End court battle

    It's not Samsung's fault a consumer can't read... or tell the difference between logos.
  • 8 Hide
    Vorador2 , August 10, 2012 9:46 PM
    irh_1974More likely this ^^^^


    Seems like you missed the last batch of Apple commercials. Next commercial to air includes teaching the alphabet, using as example the differences between the words Apple and Samsung, and presenting their new best friend, Lawyer Man.
  • -8 Hide
    irh_1974 , August 10, 2012 10:00 PM
    Vorador2Seems like you missed the last batch of Apple commercials. Next commercial to air includes teaching the alphabet, using as example the differences between the words Apple and Samsung, and presenting their new best friend, Lawyer Man.

    Yeah, would Apple really call their own customers stupid? Even they aren't daft enough to do that in public.
  • 0 Hide
    leeashton , August 10, 2012 10:10 PM
    if someone cant read the box how did they get a drivers licence, apple only want to prtect thier iconic brand name, but there are differences, the new Tab 2.0 is far better, just the build quality you can tell its not apple!
  • 4 Hide
    spartanmk2 , August 10, 2012 10:19 PM
    Most electronic stores ive been to usually have a section that's specifically Apple stuff and accessories, and another isle for other brands/accessories (crammed together).

    Dunno how some people allegedly cant distinguish between a samsung and apple pad unless they are my 80 year old grand parents.
  • -4 Hide
    raytseng , August 10, 2012 10:29 PM
    icemunkApple: "We think our customers are too stupid to tell the difference"


    If you minutely follow their logic, they are saying customers are smart, and it's the copying that is the reason customers are confused.
    It's actually the counterargument to Apple that customers are stupid.

    But by just opening the can of worms, they are bringing up the subject of customer stupidity, so it doesn't matter if they are saying customers are smart and, whoever brings up the subject of customer stupidity gets associated with calling some customers stupid.

    It's sort of like a loaded question used, like when they say "Candidate X now votes against wife beating " people start wondering, hey he beat his wife in the past or was for it.

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