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AMD Bridges Gap Between PC, Next-Gen Consoles

By - Source: PC Advisor | B 26 comments

AMD is blurring the lines between PC and consoles.

For PC gamers, the fact that the upcoming PlayStation 4 and Xbox One consoles use a custom-built APU developed by AMD – along with Sony and Microsoft for their respective consoles -- should be good news. The move is part of AMD's Unified Gaming Strategy which was revealed back in March, and the company says it is working with developers to write games that can run across PCs, mobile devices and through the cloud. No more of that "porting" crap.

AMD reportedly talked more about this strategy during Computex 2013 in Taipei last week, and will likely talk even more about it during E3 2013 (we'll be all over it too). The company hinted that there should be a better level of uniformity across all three platforms because they're based on x86 CPU and GPU cores – the current Xbox 360 and PlayStation 3 use custom chips that are not x86-based.

That said, with the Xbox One, PlayStation 4, and AMD Jaguar/Radeon-based desktops and notebooks, AMD and developers now have the opportunity to break the barriers that divide PC and consoles, to unite them into one playing field. Intel/Nvidia rigs can even participate to some degree although not as natively as AMD.

"If we can create a gaming experience on the console and client as well as in the cloud... we're going to build our brand, we're going to build our market share, we're going to win," said Matt Skynner, corporate vice president and general manager of the graphics division at AMD.

Lisa Su, senior vice president and general manager of AMD's Global Business Units, added that the company's next-generation PC processor, code-named Kaveri and its fastest to date which will ship to PC makers later this year, could also be a step forward in blurring the lines between PC and console although the results could be a few years out.

AMD's Kaveri will be the company's first chip based on the specification established by the AMD-led Heterogeneous System Architecture, or HSA. It aims to make applications portable across a number of devices including PC, tablet, smartphone and game console. The chip will also feature a new technology called Heterogeneous Uniform Memory Access, or hUMA, which allows CPUs and GPUs to have access to pooled memory resources in a system.

"It is absolutely the end goal to create a development ecosystem where first-party games will be written to the games consoles first ... but providing the capability to leverage that investment into PC market, into mobile form factors, into cloud. Definitely there's that desire," Su said.

She said AMD is working with developers to expand the number of applications compatible with HSA. Because games are typically built on PC first anyway, HSA can help broaden the number of applications that work with AMD-based chips across different devices (like PC/XB1/PS4). HSA will also act as a pivot to define the games and performance relative to the device, she said.

We're actually interested to hear what Intel and Nvidia – who currently don't have a presence in the console market -- has to say about the PC/console union via AMD.

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Top Comments
  • 25 Hide
    steven785 , June 10, 2013 9:31 AM
    Quote:
    Well this is good news but I game with the very best the pc has to offer every year. I spend the money to make sure I have the best visuals money can buy. I game at 2560 x 1600 everything maxed currently with 2 GTX 780s in SLI and a 4770k @ 4.7 512gb SSD and it can't be beat not even by both supposed next gen consoles combined into one. I love seeing the fanboy kiddies praise these new consoles thinking they beat out PCs. Good laugh.


    Well a console is a one time investment of $500 not $2k+ each year. Add up the savings. The xbox 360 came out around in 2005 and cost $500. For the past 7 years you can play most of the mainstream games at playable resolutions. How you spend your money is your problem but spending $14k just to brag is pretty pointless. Also upgrading each year is pretty useless and a waste of money when my i5-3570 and gtx 670's in sli can run everything now on max at that 2560. I love seeing pc fanboys praising how they waste there money each year on pointless upgrades.

    edit: Also 2 780s in sli is not the best money can buy. And for someone like you, why do you only play on one monitor if money is no object for you?
  • 24 Hide
    acerace , June 10, 2013 9:39 AM
    Quote:
    Well this is good news but I game with the very best the pc has to offer every year. I spend the money to make sure I have the best visuals money can buy. I game at 2560 x 1600 everything maxed currently with 2 GTX 780s in SLI and a 4770k @ 4.7 512gb SSD and it can't be beat not even by both supposed next gen consoles combined into one. I love seeing the fanboy kiddies praise these new consoles thinking they beat out PCs. Good laugh.


    My BS sense is tingling. It also said that you don't have that kind of PC, judging by your previous posts.
  • 15 Hide
    gloo69 , June 10, 2013 10:06 AM
    @soldier44, Even with that rig I bet you still suck at gaming haha
Other Comments
    Display all 26 comments.
  • 9 Hide
    madjimms , June 10, 2013 9:08 AM
    Hope everyone bought AMD stock when I told them to a year ago... They have some damn good business strategies, they just need time to pan out.


    EDIT: You people are correct about the year ago part, more like 6 months give or take. But I expect AMD's revenue to climb steadily. (and I don't actually own any stocks)
  • 6 Hide
    sarinaide , June 10, 2013 9:13 AM
    Very exciting times for AMD systems architecture, instead of outright performance war they have done what smart business is about and that is securing portfolios, APU technology is the in thing now and its flexible enough for AMD to integrate this into every market sector with what is tremendous success.
  • 3 Hide
    goodguy713 , June 10, 2013 9:16 AM
    what I really want to see is true cross platform gaming pc players can play against ps4 players and xbox1 players that would be the next best thing .. im so tired of having a group of friends here and another group on another system .. baring the exclusive titles .. but still fact of the matter is games like bf3 or the upcoming bf4 would really get a lot of benefits that way ..I really wish I could play against my friends on ps3 ... or xbox.. that's what would be really cool and interesting
  • 25 Hide
    steven785 , June 10, 2013 9:31 AM
    Quote:
    Well this is good news but I game with the very best the pc has to offer every year. I spend the money to make sure I have the best visuals money can buy. I game at 2560 x 1600 everything maxed currently with 2 GTX 780s in SLI and a 4770k @ 4.7 512gb SSD and it can't be beat not even by both supposed next gen consoles combined into one. I love seeing the fanboy kiddies praise these new consoles thinking they beat out PCs. Good laugh.


    Well a console is a one time investment of $500 not $2k+ each year. Add up the savings. The xbox 360 came out around in 2005 and cost $500. For the past 7 years you can play most of the mainstream games at playable resolutions. How you spend your money is your problem but spending $14k just to brag is pretty pointless. Also upgrading each year is pretty useless and a waste of money when my i5-3570 and gtx 670's in sli can run everything now on max at that 2560. I love seeing pc fanboys praising how they waste there money each year on pointless upgrades.

    edit: Also 2 780s in sli is not the best money can buy. And for someone like you, why do you only play on one monitor if money is no object for you?
  • 24 Hide
    acerace , June 10, 2013 9:39 AM
    Quote:
    Well this is good news but I game with the very best the pc has to offer every year. I spend the money to make sure I have the best visuals money can buy. I game at 2560 x 1600 everything maxed currently with 2 GTX 780s in SLI and a 4770k @ 4.7 512gb SSD and it can't be beat not even by both supposed next gen consoles combined into one. I love seeing the fanboy kiddies praise these new consoles thinking they beat out PCs. Good laugh.


    My BS sense is tingling. It also said that you don't have that kind of PC, judging by your previous posts.
  • 0 Hide
    codo , June 10, 2013 9:44 AM
    dont be salivating over your prey wishing for cross platform play- if it ever does happen it will mean the banning of mouse & keyboard for PC games. regardless, I dont have high hopes, amd has always been a second tier company- in a two horse race.
  • 0 Hide
    chimera201 , June 10, 2013 10:05 AM
    developers ignored the pc platform not because the consoles had a different hardware architecture, but because pc platform had the highest piracy and will still have the highest piracy. Games are developed on pc not on the consoles
  • 15 Hide
    gloo69 , June 10, 2013 10:06 AM
    @soldier44, Even with that rig I bet you still suck at gaming haha
  • 2 Hide
    guitargod213 , June 10, 2013 10:19 AM
    yay no more shitty pc ports like gta 4
  • 7 Hide
    childofthekorn , June 10, 2013 10:26 AM
    Quote:
    Well this is good news but I game with the very best the pc has to offer every year. I spend the money to make sure I have the best visuals money can buy. I game at 2560 x 1600 everything maxed currently with 2 GTX 780s in SLI and a 4770k @ 4.7 512gb SSD and it can't be beat not even by both supposed next gen consoles combined into one. I love seeing the fanboy kiddies praise these new consoles thinking they beat out PCs. Good laugh.


    The best part of your comment is it has nothing at all to do with what the article states. The article is referencing the way code is handled and how there is no longer several different types of hardware game developers need to go across. I'm glad you get to tout how much money your spending (some, not including myself, would consider it Wasting) on your rig, which is grossly overpowered compared to what your using it for. This could ultimately make it easier for games to be created and theoretically make games cheaper overall.

    I myself, have not owned a console since N64 (I purchased a used Xbox for time splitters 3 alone, purchasing no other games and it quickly was shelved). And can definitely see the benefits to consoles using unified hardware with PC. PC will always be the strongest in terms of raw computing power, but the software needs to be able to properly utilize that power (See Crysis 1 for proof).
  • 5 Hide
    razor512 , June 10, 2013 10:43 AM
    As long as it gets us more PC games then it will be good. Moving everything to x86 means that developers will have an easier time designing for consoles and the PC, and thus little barrier/ expenses to getting a PC release.

    PS there is no need to waste money on a top of the line gaming PC, after around $900-1000, diminishing returns kick in big time.

    While still more expensive than a console, a gaming PC will be infinitely more functional, as you can not only game, you can do many other things, and when it comes to gaming, you have more versatility.

    The PS3 controller, xbox 360 (and probably the 2013 xbox ) controller, mouse, keyboard, wii controller, and many others work on the PC. (in addition to mouse and keyboard for FPS games)

    PC allows you to game the way you want, at the resolution you want, and that is something that the consoles cannot do.
  • 12 Hide
    DRosencraft , June 10, 2013 11:48 AM
    Quote:
    Well this is good news but I game with the very best the pc has to offer every year. I spend the money to make sure I have the best visuals money can buy. I game at 2560 x 1600 everything maxed currently with 2 GTX 780s in SLI and a 4770k @ 4.7 512gb SSD and it can't be beat not even by both supposed next gen consoles combined into one. I love seeing the fanboy kiddies praise these new consoles thinking they beat out PCs. Good laugh.


    Congratulations, you are the epitome of why so many people have such a hard time dealing with PC gamers. Your asinine gloating and sheer ignorance when it comes to smart investment in a gaming rig tarnishes the entire community. Please grow up a little.
  • 5 Hide
    bgunner , June 10, 2013 12:22 PM
    Gone are the days of having more options for PC in games. We have already seen a major reduction in the options menus in games and it will only get worse.
  • 0 Hide
    10hellfire01 , June 10, 2013 12:34 PM
    Quote:
    developers ignored the pc platform not because the consoles had a different hardware architecture, but because pc platform had the highest piracy and will still have the highest piracy. Games are developed on pc not on the consoles


    Multiple studies over the years have proven against exactly what you have stated. Piracy on consoles is as rampant as it is on PCs, if not more.

    They don't port games due to the fact it costs more money and time. Even then, there would still be a profit. To them, that profit usually isn't enough, although to me, a profit is a profit and it should be taken advantage of. Publishers are in it for the most profit along with the least amount of work, as is the rest of the world today (unfortunately).
  • 1 Hide
    neogodless , June 10, 2013 12:58 PM
    @madjimms I hope you don't literally mean one year ago: http://money.cnn.com/quote/quote.html?symb=AMD You'd be better off buying it today. But if you did get in at the $2 mark, you'll be sitting pretty! :-)
  • 0 Hide
    LukeCWM , June 10, 2013 1:28 PM
    Quote:
    Hope everyone bought AMD stock when I told them to a year ago... They have some damn good business strategies, they just need time to pan out.


    You do realize trailing one-year performance for AMD is -31.3%, right?
  • 0 Hide
    kinggraves , June 10, 2013 3:11 PM
    The unified platform across consoles is good for PC, and oddly enough bad for the consoles themselves. Despite morons like the one above still perpetuating that you need a $2k PC to game, you can really get on the ground floor with a cheap rig these days, not costing much more than a console would. The lines are so blurred between what an HTPC is doing and what an XBox is doing, what's the difference really? Even the old claim that a console is better optimized may not be true anymore when the system is no longer just running the game. Now it's running the game, Kinect, DVR, multitasking in the background. When you're multitasking like a PC with a multitude of background processes, you aren't optimized. Even the simplicity of a console is getting closer to PC with Steam. When XBox and PS4 are running the same kind of digital shop Steam sells, and selling licenses instead of games, who wouldn't go for the company with more experience, leverage, and better sales? MS and Sony do not have enough of a 1st party presence to survive with this kind of port friendly market, which is why MS is trying to lock down XBone exclusives and Sony is trying to befriend indies at any cost. Good luck with that. Just because you make it exclusive doesn't mean people aren't going to backend it and bring it to PC themselves. The sorry attempt to try and bring online DRM checks to consoles has likely got the hacking community ready for war. The more you try and lock it down, the more they focus their attention on you. Only Nintendo has enough exclusives to float by on their own efforts.
  • 0 Hide
    FloKid , June 10, 2013 9:29 PM
    How about one device for everything? Ha didn't think of that did you AMD!!!
  • 3 Hide
    unksol , June 10, 2013 9:39 PM
    This new (horrible) comment system needs to go away. The constant double posts are bad but not even saying who you're quoting??
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