AMD is plenty proud of itself for beating the competition to market with its DirectX 11 parts, and today at CES the company expressed even more pleasure at its hitting the milestone of 2 million DX11 GPU shipped.
AMD pointed out that it was able to reach this milestone three months after the launch of the ATI Radeon HD 5800 series, the first DirectX 11-capable graphics products from AMD.
"Today's milestone underscores the ingenuity and innovation that AMD poured into the DirectX 11-capable ATI Radeon Premium Graphics products,” said Rick Bergman, senior vice president and general manager, Products Group, AMD. “Fifteen weeks ago we introduced the ATI Radeon HD 5800 series graphics cards to the world, the first to support DirectX 11 and powerful capabilities like ATI Eyefinity multi-display technology, with support for Direct Compute 11. Over the course of the last few months, we’ve shipped tens of thousands of DirectX 11-capable graphics processors a week to technology partners who in turn put them into consumers’ hands. With this week’s introduction of the DirectX 11-capable notebook counterparts to our desktop family in the ATI Mobility Radeon HD 5000 series, an even larger base of users will enjoy the best visual computing experience available today."
"Being first to market with new technology and initiatives gives a company a strong lead, and if properly managed, a sustainable advantage," said Dr. Jon Peddie, founder and president, Jon Peddie Research. "AMD has been first to market with DirectX 11 graphics products, and as a result, all of the new DirectX 11 games have used those products as the basis for their development. This gives AMD a substantial advantage."