AMD Talks About APU Commitment at Computex 2013

AMD's Lisa Su took the stage at Computex 2013 to talk about what the chipmaker has in store for the foreseeable future. Su starts off expressing AMD's commitment and confidence in the APU, and how it set a trend for some other competing chipmaker to devote more die space to graphics, in what she believes to be the future of computing for the next decade.

Su also said that APUs lend themselves to new form factors and alternative computing. The new inclusion of AMD APUs inside the PlayStation 4 and Xbox One are touted as validations of AMD's technology.


Also confirmed was the company's 2013 roadmap, with Kaveri bring pegged for later this year on a 28nm process. "The message from AMD is that our product portfolio is strong and that we're executing very, very well to our products," said Su.

The AMD SVP also discussed the shift from notebook demand to tablets and other media consumption devices, and how AMD wants to focus on this growing segment.

Our international team was at the AMD press conference at Computex and record it for your viewing enjoyment. Check it out below:

AMD Press Conference Computex 2013 Lisa Su

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  • sarinaide
    Fantastic period for AMD, execution and product line is important and the line up is quite aggressive allowing end users to be spoiled for choices, very exciting time and a bit of a rebirth.
  • Benthon
    I see the current situation in the market to be something like this.. Intel basically won the "biggest, bestest, most efficient CPU" race. Except AMD walked out of the race halfway through and decided to participate in the "APU" race. By the time Intel finished the CPU race, nobody was there at the finish line to congratulate them because the market shift to APU's is already starting to happen.
    I'm a huge fan of Intel in my desktop (with Haswell being meh), but honestly the integrated graphics in Richland with 2133MHZ RAM and the upcoming Kaveri are sick and Intel really isn't even close. Now they're playing catch up and I bet they don't like it.
  • silverblue
    Well... they are, but they charge through the nose for Iris Pro. I'm sure AMD could devise an APU with L4 cache if they really wanted to show Intel up but I'd rather they just get Kaveri here as soon as possible.