Apple Selling More Macs, iPhones; Fewer iPods

The iPod isn't as much of a holiday hit as it used to be.The iPod isn't as much of a holiday hit as it used to be.

In the days leading up to Apple's special event, the company released its most recent quarterly results, which it was proud to boast as being the all-time highest in revenue and profit.

Apple posted revenue of $15.68 billion and a net quarterly profit of $3.38 billion, or $3.67 per diluted share. These results compare to revenue of $11.88 billion and net quarterly profit of $2.26 billion, or $2.50 per diluted share, in the year-ago quarter. Gross margin was 40.9 percent, up from 37.9 percent in the year-ago quarter. International sales accounted for 58 percent of the quarter’s revenue.

Apple sold 3.36 million Macintosh computers during the quarter, representing a 33 percent unit increase over the year-ago quarter; sold 8.7 million iPhones in the quarter, representing 100 percent unit growth over the year-ago quarter; and sold 21 million iPods during the quarter, representing an eight percent unit decline from the year-ago quarter.

"If you annualize our quarterly revenue, it’s surprising that Apple is now a $50+ billion company," said Steve Jobs, Apple’s CEO. "The new products we are planning to release this year are very strong, starting this week with a major new product that we’re really excited about."

Stay tuned for coverage of Apple's reveal of a new product at tomorrow's event.

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  • XD_dued
    All i can really say is, good marketing. It might not be truthful marketing (ie macs are better than pcs considering macs ARE pcs now) but then again what marketing is, and it certainly makes me mad, but it really does do a good job to the common person. People like shiny lol.
    2
  • Impulse Fire911
    In other news:
    Mac users realize Macs are overpriced and are shocked to discover that pc's can actually be customized affordably.
    0
  • vant
    Porsches are overpriced on paper, but that doesn't stop them from posting big gains.

    The main 'spec' that all these paper comparisons miss is the ones you can't see until you use it.

    For example, lift up the new ENVY13 from HP and then compare that to an MBP13. It should be an immediate occurrence of which laptop is higher quality.

    Apple also provides retail locations for warranty repairs, something that other manufacturers lack. No one likes to spend time on the phone waiting and explaining something they can do in person.

    Apple laptops also have strong resale value, something that other laptops lack. My girlfriend just sold her 2007 Macbook for $730 on craigslist (Powercord with no box). Thats just ridiculous. It changes the cost to own immensely, which if you care about that topic, macs are actually far cheaper to own than PCs.
    -4