AMD Taunts Nvidia in new Ad: The Fixer

AMD has released a new video, an ad for its Radeon graphics cards. Although it is rather humorous, we're not entirely sure what to make of it.

While the green card may be blurred out, there is no mistaking the fact that it is (was) an Nvidia card. All the vocal references also support this. In the end, AMD concludes by boasting about it's Never Settle bundle. Without a doubt, AMD is jabbing at Nvidia on multiple fronts. Below you'll find two of the previous videos:

YouTube

Watch On

YouTube

Watch On

Let us know what you think of these videos in the comments below!

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Niels Broekhuijsen is a Contributing Writer for Tom's Hardware US. He reviews cases, water cooling and pc builds.

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17 Comments Comment from the forums

MaxTesla

The first one with the nvidia card wasn’t funny or good

BUT

The second one which is animated was really good, a nice mix of Tron, Star Wars and Warhammer 40k :)

The last one was bad until the very last line, now that was funny

Summery : Nr 2 was really good and maybe they should make a whole movie about it, that was good stuff.
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jrstriker12

Thought the first one was sort of funny... but hold on, isn't AMD the one offering game bundles with their cards as an incentive?

Second one had cool graphics toldme APUs have 4 cores but not impressed. Might have been impreessed if that was rendered in real time on an APU.

3rd one...not funny.

Wish AMD would hurry up a release some new high end CPUs and new GPU's instead of mocking Nvidia who's eating their lunch right now
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computertech82

Think AMD should worry more about nvidia having faster and cheaper cards then they do. Not good when "recommend video cards" list almost nothing but nvidia.
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photonboy

In "The Fixer" AMD is practically opening themselves up for a lawsuit by making claims they can't back up.

The "NVidia" card prevents his system from starting?
AMD is "the choice" for desktops? (sure consoles but that's a different story)

While "Never Settle" is a great deal, that's due to trying to remain competitive and AMD is simply hurting on all fronts financially.

Let's not forget that NVIDIA's new GTX700 series has minimal microstutter so SLI is the way to go and AMD has nothing at the GTX780 level.

Commercials which rib competition can be funny, but AMD crossed the line into the territory of basically LYING and that isn't funny.
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JackNaylorPE

I don't think buying and giving away games to get market penetration pays off in the long run.... those dollars come outta their own pocket and less resources means less money to pay R & D, less money to pay programmers and less money to stem the exodus of top management.
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codo

why would a company that makes budget, comprising garbage declare "never settle" as their slogan? a distant second in a two horse race
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FayeKane__GirlBrain

That's messed up, man! Who's their target demographic, anyway, guys planning to shoot all their classmates?

I buy Nvidia for me and the numerous machines I advise my friends about; now I'm definitely staying. Nvidia marketing is unethical, but it's not THIS screwed up. It'd be enough to make me abandon AMD CPUs too, if Intel wasn't worse than Microsoft.

-faye
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10hellfire01

The first commercial is a joke that's done too many times, and was never a good one to begin with. I only see people try too hard with this one.

Second one was interesting, but was mostly eye candy. The action was nice, but really didn't tell you anything.

The third reminded me of those idiotic Progressive insurance commercials, which have nothing to do with the actual product/service.

Although I'm thinking too critically of this. When was the last time I actually saw any commercial that told me stuff compared to the competitor? I can't even remember.

11043318 said:
That's messed up, man! Who's their target demographic

As with most commercials anywhere, their demographic are those who are uniformed/misinformed. As I tell everyone, research what you are buying--it pays off.
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Mousemonkey

I wonder if that "Fixer" is going to fix their drivers? :lol:
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jbc029

Meh to all three. Nvidia has finally made themselves relevant again with their kepler rebranding and price cuts. AMD needs to deliver something fairly soon. Before the 650 boost, 760 and 770, there literally was no reason to buy a green card between $150 and 300$ and only a 670 if you somehow managed to miss one of the zillion 7970 sales everywhere at the time.

Now, the 680(770) is where it always should have been, displacing both the 670 and 7970. The 660ti has been put out to pasture, along with 7870xt and 7950 for the most part. Watching carefully will still net you a 7870 Ghz for about $10 more than a 660, so that one is still worth it, but that's *ALL* AMD has going for it. It's hardware can't carry the day anymore.

If you already have a couple of the games in the AMD bundle, the hardware and price can't make a compelling enough argument to buy red.
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