AMD Has New Interest in Android, Chrome OS
AMD is looking beyond supporting just Windows 8.
Possibly feeling the heat from upcoming Android-based devices running on Intel's "Haswell" processors, AMD is reportedly finally embracing both Android and Chrome OS after previously snubbing its nose at Google's mobile OS and confessing its love for Windows 8. But with OEMs shifting over to a more diverse OS market to boost revenue in a declining Windows-based market, AMD undoubtedly sees that it has to follow suit and support more than just Microsoft's platform.
"We are very committed to Windows 8; we think it's a great operating system, but we also see a market for Android and Chrome developing as well," said Lisa Su, senior vice president and general manager of global business units at AMD, in an interview at Computex. She said AMD is expanding its OS options as it develops chips based on x86 and ARM architecture.
The news arrives after AMD launched back in April the new AMD Embedded G-Series System-on-Chip (SOC) platform, a single-chip solution based on the AMD next-generation "Jaguar" CPU architecture, AMD Radeon 8000 Series graphics and an integrated I/O module. It will have a power envelope of 9W to 25W, and be used in products like Smart TVs, set-top boxes, informational kiosks and more.
However the new series brought along with it a new branding. At the bottom-right corner of the label is a small "X", and signifies that it's an x86-based chip. AMD also plans to release an ARM version in this series as well, designated with a small "A" in the same place and with a power consumption possibly less than 3W. That's right: ARM-based CPU cores snuggled up against Radeon GPU cores on the same chip. How cozy.
"Ultimately, we're going to have x86 and ARM in our product portfolio," said AMD's Arun Iyengar in a brief note with Engadget.
In addition to the Embedded G Series, AMD is expected to launch ARM-based server chips in 2014. Paving the way is the AMD Opteron X-Series family of low-power x86 server APUs, namely the X1150 and X2150. The latter chip has a TDP range of 11 to 22 watts, and features four "Jaguar" 64-bit x86 cores clocked up to 1.9 GHz, 128 AMD Radeon HD 8000 GPU cores, and a 64-bit memory interface. The X1150 chip only consumes between 9 and 17 watts of power, and features four "Jaguar" 64-bit x86 cores clocked up to 2 GHz – no GPU cores are included.
With AMD embracing ARM's architecture, the company is taking a less-than-direct approach in combating Intel which is currently dominating the server and mobile markets. Unlike AMD, Intel has developed drivers for and ARM-native Android platform that are compatible with Intel's x86-based Atom chips. AMD is using a two-pronged approach by developing two separate chips while also supporting Android apps on an x86-based architecture (BlueStacks).
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"I think Android and Chrome tend to be in the entry form factors—the tablets, the low-end clamshells," Su said. She wouldn't comment on when these AMD-based Android devices would hit the market, but admitted that the company is working with developers on Android apps running on AMD chips.
After facing lackluster results from Windows-based tablets featuring its Z-01 and Z-60 chips, AMD is attempting to conquer the tablet market again with its A4 and A6 "Temash" 64-bit APUs which were announced last month. Designed for Windows 8 devices, power consumption will be as low as 3.9 watts and battery life up to eight hours. Temash-based devices are expected to launch in the second half of 2013.
For more on AMD's future plans, check out our coverage of the press conference at Computex 2013.
Kevin Parrish has over a decade of experience as a writer, editor, and product tester. His work focused on computer hardware, networking equipment, smartphones, tablets, gaming consoles, and other internet-connected devices. His work has appeared in Tom's Hardware, Tom's Guide, Maximum PC, Digital Trends, Android Authority, How-To Geek, Lifewire, and others.
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slomo4sho Its just good business sense. AMD needs access to every possible niche to crawl out of this slump.Reply -
vmem while this makes sense, I can see it making a even bigger mess out of AMD's driver issues. they really need to figure out a way to clean that up and get better drivers at point of release for every new productReply -
bustapr i can see this being an area where AMD would be successful. thye already have experience building ARM server cpus. and if nvidia can make a low powered SoC, Im pretty sure AMD can make something competitive. just hope OEMs embrace their new chips when their out. it will be interesting to see just what AMD comes up with for this since they have a good knack for doing things a bit different and new from the competition.Reply -
bustapr i can see this being an area where AMD would be successful. thye already have experience building ARM server cpus. and if nvidia can make a low powered SoC, Im pretty sure AMD can make something competitive. just hope OEMs embrace their new chips when their out. it will be interesting to see just what AMD comes up with for this since they have a good knack for doing things a bit different and new from the competition.Reply -
dalethepcman "After facing lackluster results from Windows-based tablets featuring its Z-01 and Z-60 chips"Reply
I own a Z chip, and I can tell you the lackluster sales performance is AMD's own fault.
A rehash of a chip from three years ago, without even a MHZ upgrade is no way to stand out against Intel on the launch of Windows 8. On release these were great chips, three years later they are getting long in the tooth and a new Atom can outperform them in virtually every way (cpu, power, gpu.)
It's not that performance is especially bad on these chips, its that AMD canceled their replacement and attempted to fill the gap by rebadging their existing chips without changing the silicon in the least.