UK Consumers Said to Be Complaining About iPad's 4G Label

Earlier this week, pressure from Australian consumer watchdog ACCC (the Australian Competition and Consumer Commission) forced Apple to offer refunds to customers that felt mislead by the '4G' label on the iPad 3. The problem was that the iPad wasn't actually capable of running on Australia's 4G LTE bands. This meant that though Apple was advertising the iPad as 'iPad with WiFi + 4G,' customers who purchased the device for use in Australia wouldn't be able to get 4G speeds.

The same problem is occurring elsewhere in the world. Following Apple's decision to offer refunds to unhappy customers it seems people in the United Kingdom are complaining, too. The UK doesn't currently have any 4G networks. However, even when carriers do launch their 4G LTE solutions, iPad users won't be able to make use of the 4G speeds. This is because the the 4G LTE networks in the United States run on the 700 - 2100MHz spectrum, while the UK's 4G LTE will, once it's launched, operate on the 800 - 2600MHz spectrum. Pocket-Lint reports that the UK's Advertising Standards Authority (ASA) has confirmed that it is assessing complaints similar to those made by Australian customers. The ASA gave the site the following statement:

"We are aware of the news from Australia regarding the iPad 4G marketing claim," an ASA spokeswoman told us. "Without going through due process we can't say whether the [UK] ad is likely to be problematic. If anyone has concerns about the iPad ad then they can lodge a complaint with us and we will establish whether or not there is a problem under the Code."

Apple on Wednesday agreed to offer refunds to Australian customers who felt mislead by the iPad's '4G' label and has said it will publish a clarification on its website that accurately communicates the iPad's wireless network capabilities. Will Cupertino be forced to do the same in the UK? We'll keep you posted.

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  • DroKing
    *coughs* Im not very much surprised.
  • I cant get 4g in northern Midwest, can I sue too?
  • A Bad Day
    Having different types of incompatible 4G networks is like having three different USB standards, all of them completely incompatible.
  • sliem
    You aren't holding it right to get 4G.
  • freggo
    You'd think that the geniuses at Apple would check the technical requirements in the various countries beforehand.

    But no surprise as US companies have traditionally had proplems addapting to the requirements of export markets.

    Walmart stocked up on US size pillow cases in Germany; they don't fit.
    US Car manufacturers have yet to learn that some countries drive on the 'wrong' side and need the dashboard switched; i.e. steering on the right.
    So let's not blame Apple for joining the club :-)

  • freggo
    sliemYou aren't holding it right to get 4G.
    OK, so do I get $15 for that ?
  • whiteodian
    They are holding it wrong!!!
  • monsta
    Will they also get 15 bucks compensation?
  • _Cubase_
    They knew what they were doing... they just couldn't give a f**k.

    Sure sign of a company that will fall from grace in due time.
  • christarp
    Why is this apples fault that the UK doesn't have any decent cell phone companies?