Microsoft Gave Everyone at BUILD Free Surface RT, Lumia 920

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BUILD attendees aren't leaving the conference empty handed today.

It's been a big month for Microsoft. With the launch of Windows 8, the Surface, and Windows Phone 8, the company would be forgiven for taking a little break. However, Redmond isn't resting on its laurels. After yesterday's Windows Phone 8 launch, the company has shifted its attention to BUILD, its yearly developer conference.

Kicking off today and running through to November 2, things got off to a roaring start today with some serious swag. That's right, those lucky enough to be at BUILD have been awarded a free Lumia 920 as well as a free Surface RT computer. As if that wasn't enough, Microsoft also gave everyone 100GB of free SkyDrive storage for their troubles, too.

Microsoft isn't the only company to give stuff away at its develop conference. In fact, it's usually Google that dishes out freebies at its annual Google I/O conference. In fact, at the most recent I/O, Google gave each attendee a free Nexus 7, a free Nexus Q, and a free Galaxy Nexus. Attendees were also given the opportunity to pre-order Google's Project Glass, which doesn't yet have a release date.

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Jane McEntegart
16 Comments Comment from the forums
  • abbadon_34
    now that's what i call a swag bag !
    Reply
  • Old_Fogie_Late_Bloomer
    I knew there had to be a good reason why the Surface RT sold out so fast...it just didn't make any sense.
    Reply
  • tolham
    wow, msft are really pulling out all the stops. i hope they've succeeded in making quality products. i'll be checking out the lumia 920 when my contract is up.
    Reply
  • socialfox
    Is there anything these days where swag does not fit? Think I've heard enough of that word :P
    Reply
  • goodegg
    Apple only ever gives it's stuff away to schools. I guess they don't care about the important things.
    Reply
  • Novulux
    goodeggApple only ever gives it's stuff away to schools. I guess they don't care about the important things.
    Do they really still do that at all? I only recall them offering their products at a reduced price, still enough to make a hefty profit, though.
    Reply
  • Shin-san
    It kinda bites that it starts to get people that only go to these for the swag
    goodeggApple only ever gives it's stuff away to schools. I guess they don't care about the important things.Unlike the Bill and Melinda Gates Foundation, which is somehow connected to Microsoft
    Reply
  • TheBigTroll
    NovuluxDo they really still do that at all? I only recall them offering their products at a reduced price, still enough to make a hefty profit, though.
    nope. just went to my elementary school and asked the admin who configures ipads. they have to buy at regular prices. and we have 40 ipads and like 50 ipods. just think of the money apple makes
    Reply
  • TheBigTroll
    and how apple is advertising to little kids, making them lifetime customers
    Reply
  • gfair
    Shin-sanIt kinda bites that it starts to get people that only go to these for the swagUnlike the Bill and Melinda Gates Foundation, which is somehow connected to Microsoft
    Not connected at all. If Bill wanted his philanthropy and company connected, he would have donated through Microsoft, not set up an entire foundation with a different name to do so.
    Reply