Up until now, we've been referring to the next-generation Nvidia GPU technology as Fermi or GF100. Today, Nvidia revealed the official marketing name for the new architecture.
Nvidia will be skipping the entire 300-range of model numbers as the Fermi-based cards will come in at the 400-level. As revealed in an Nvidia twitter update:
"Fun Fact of the Week: GeForce GTX 480 and GeForce GTX 470 will be the names of the first two GPUs shipped based on our new GF100 chip!"
Read more here for our exploration into the GF100.